June liquor industry trends:the”new national standard” of Baijiu was officially implemented on June 1; Baijiu, beer, soda and other new products are on the market; Gu Xiaojiu’s ticket of 2.83 million yuan was revoked
By: Date: 2022-07-13 Categories: industrynews Tags: ,
  Food partner online news In June, the dynamics of the liquor industry include:the”new national standard” of Baijiu was officially implemented on June 1; Baijiu, beer, soda and other new products are on the market; Price adjustment of Jinshiyuan, Xifeng wine, Luzhou Laojiao and other products; Chongqing beer, Yingjia gongjiu and other personnel changes; The project construction of wine enterprises’ distribution base; The fine of 2.83 million yuan for guxiaojiu was revoked.
 
 The”new national standard” of Baijiu was officially implemented on June 1
 
On June 1, the”new national standard” of Baijiu – Baijiu industry terminology and beverage liquor terminology and classification were officially implemented. The”new national standard” updates the definition of Baijiu,”a distilled wine made from grain as the main raw material, Daqu, Xiaoqu, bran koji, enzyme preparation and yeast as saccharifying and fermenting agents, through cooking, saccharification, fermentation, distillation, aging and blending.” The flavoring Baijiu has been redefined, and the flavoring Baijiu refers to”a blended liquor with Baijiu style, which is made of solid Baijiu, liquid Baijiu, solid-liquid Baijiu or edible alcohol as the liquor base and added with food additives.” In other words, flavored Baijiu is included in the category of”blended liquor”, which means that flavored Baijiu is no longer Baijiu. In addition, the newly issued standard clearly stipulates that non grain edible alcohol and food additives shall not be used in liquid Baijiu and solid-liquid Baijiu.
 
 Baijiu, beer, soda and other new products are on the market
 
Entering the summer, the liquor industry ushers in the peak season of sales, and a variety of new liquor products such as Baijiu, beer, soda, rice wine are listed to meet the needs of different consumers.
 
In June, there were many new Baijiu products on the market, such as Guizhou Zhenjiu’s Shandong special Zhenwu (the emperor of Qi and Lu), Yelang ancient”Kui Wu Shou”, Luzhou Laojiao heigai, mengzhilan handcraft class (Master), shedezhen & Bainiang series, jinfenhe F385, laimao boutique LAN duanqu, danquan cave 30 year of the Tiger Chinese Zodiac commemorative wine, danquan cave 15 year of the Tiger Chinese Zodiac commemorative wine, golden wine ghost, Guotai haolitan wine (renyin year of the tiger commemorative wine), etc.
 
In summer, there is no shortage of beer, and major brands have launched new beer products. Jing a brewed a new low alcohol lager beer; Youhang fresh beer has two new beers with alcohol content of more than 8%in youhang stores; Tsingtao Beer launched three limited edition”shendongye cans” in the Korean market; Yanjing Beer’s fresh beer 2022 was launched on June 6.
 
In addition, there are new products such as soda wine and rice wine. On June 13, Budweiser’s bubble tea wine brand floated and launched a new product,”strawberry Luoshen flavor” bubble tea wine. On June 16, the soda brand kongka announced the new listing of kongka Jiexing liquor. On June 27, Xianjin company released three”power train” sodas. The new wine brand”Beige rice wine” has a new”osmanthus bubble rice wine”.

Price adjustment of Jinshiyuan, Xifeng wine, Luzhou Laojiao and other products
 
In June, the prices of some products of Jinshiyuan, Xifeng wine, Luzhou Laojiao and other brands were adjusted.
 
On June 11, Jiangsu Jinshiyuan Liquor Sales Co., Ltd. issued the notice on adjusting the price system of Guoyuan, which increased the price of Guoyuan by 10 yuan/bottle and the price of Guoyuan by 5 yuan/bottle from June 25.
 
On June 20, the price of Shaanxi Xifeng Liquor was adjusted. According to the notice on product price increase issued by Shaanxi Xifeng Wine Co., Ltd., the company’s product prices and policies are approved and issued according to the company’s 2022 product manufacturer plan. The original product prices and policies involved are no longer implemented, and the relevant departments must update and maintain the product prices and policies in a timely manner. It will be implemented from June 21, 2022.
 
On June 27, Luzhou Laojiao nostalgic liquor Marketing Co., Ltd. issued the notice on adjusting the price of special Qu 60. From now on, the quota settlement price of 52 degrees of Luzhou Laojiao special Qu 60 500ml packaging plan was increased by 20 yuan/bottle.
 
  Chongqing beer, Yingjia gongjiu and other personnel changes
 
In June, there were personnel changes in Chongqing beer, Yingjia gongjiu, Tsingtao beer, rock and other enterprises.
 
On June 11, Chongqing beer announced the resignation of the chairman of the board of directors. Mr. Leo Evers plans to resign as the chairman and director of the board of directors of the company, as well as members of the special committees of the board of directors and the legal representative of the company on July 1, 2022 for personal reasons. On June 20, Chongqing beer announced again that Gavin Brockett, a director elected by the board of directors of the company, would act as chairman of the board.
 
On June 17, Yingjia gongjiu announced that the board of directors of the company received a written resignation report submitted by Gong Dejiang, the deputy general manager of the company, on June 16, 2022. Due to job adjustment, Gong Dejiang applied to resign as deputy general manager of the company.
 
On June 21, Tsingtao Beer Co., Ltd. announced that it agreed to appoint Mr. Jiang Zongxiang as president of the company and President of the supply chain. His term of office starts from the date when the board of directors of the company approves the appointment to the expiration of the term of office of the tenth board of directors of the company.
 
On June 22, Shanghai guijiu Co., Ltd. issued an announcement on the addition of the post of vice chairman and the election of the vice chairman of the company. The newly added post of vice chairman was held by Gao Lifeng, general manager of rock Co., Ltd.
 
On June 24, Shunxin Agriculture announced that the board of directors of the company recently received Li Qiusheng’s written resignation report. Li Qiusheng applied for resignation as deputy general manager and chief financial officer of the company due to job adjustment. On the same day, the company held the third interim meeting of the eighth board of directors, and decided to agree to appoint Li Qiusheng as the general manager of the company, and to serve as a director of the company, a member of the nomination committee of the board of directors, a member of the audit committee of the board of directors and the general manager.
 
 Project construction of wine enterprise layout base
 
In June, Shuijingfang, Tibet development, guxiao liquor and other liquor enterprises layout base projects were constructed.
 
Among them, Shuijingfang Qionglai whole industry chain base phase II project was launched, and the total investment of the project is expected to be 4.048 billion yuan. It will build a new intelligent packaging center, integrated wine storage and scientific research center in Qionglai to expand the production capacity of raw wine and koji making.
 
On June 5, Tibet Development Corporation announced that Tibet development plans to invest in the construction of Lhasa beer production base, including but not limited to the construction of new joint brewing workshops.
 
On June 6, the foundation stone laying ceremony was held for the Meitan project of the 2000 ton brewing base of Zou Dafu liquor of zouwang liquor group. The first phase of the project covers a total area of more than 30000 square meters, with an annual storage capacity of more than 10000 tons of raw wine and an annual output of 2500 tons.
 
On June 10, Liu Fei, CEO of guxiaojiu, announced that the”chip level” intelligent brewing base of guxiaojiu, located in Jiang’an County, Yibin, was officially started. The base includes new energy, high-precision screening and washing,”honeycomb” cellar, artificial intelligence, unmanned brewing, underground constant temperature storage, small forest climate and other modules.
 
On June 16, the signing ceremony of the 10000 ton annual Maotai flavor Baijiu production base project of Henan Chaoying Liquor Co., Ltd. was held in Linzhou City, Anyang City, Henan Province. The first and second phases of the project are planned to invest 500million yuan respectively.
 
On June 17, the intelligent brewing base of 10000 tons of Daohuaxiang fragrant Baijiu entered the accelerated stage. The project strives to complete the site leveling project of the core plot by the end of August, and the brewing workshop and koji making workshop will start construction at the end of September. It is reported that the total investment of the project is about 2.23 billion yuan.
 
 Gu Xiaojiu’s ticket of 2.83 million yuan was revoked
 
Due to the use of the words”bullish” on a wine bottle, guxiao wine was recognized as trademark infringement by the market supervision and Administration Bureau of Wuhou District, Chengdu, and was to be fined about 2.83 million yuan. On June 17, the market supervision and Administration Bureau of Wuhou District, Chengdu City, Sichuan Province issued a decision to revoke the administrative punishment, saying that the trademark”bullish” was invalid, and the administrative punishment decision No. [2021] jt-10 of Chengwu supervision and punishment was revoked.