Australian wine exports to China plummeted by 99%, with sales comparable to Sweden
By: Date: 2022-07-26 Categories: Internationalfood Tags: ,
   据《澳大利亚人报》报道,中国大陆市场曾经是澳大利亚葡萄酒制造商的“金矿”,但目前只剩下2500万澳元的小市场。该行业上一财政年度对中国的出口额同比下降了近96%,降至2460万澳元——就澳大利亚葡萄酒的消费量而言,中国的规模与瑞典差不多。

 
The latest export data released by the Australian Wine Association shows that after Beijing imposed a tariff of 218%on Australian wine at the end of 2020, the Chinese market has changed from the largest wine export destination in Australia to one of the smallest destinations, and now exports to China account for only 1%. The average value of Australian wine sold to China also fell by 65%, with an average of $4.09 per liter.
 
Long before the emergence of the COVID-19, Australian wine sales to China reached $1.1 billion. Chinese drinkers regarded Australian wine as their favorite product, and Australian wine replaced French wine as the most popular wine in China. However, the tariff introduced at the end of 2020 has caused damage, which makes it almost impossible for Australian wine manufacturers to remain competitive in China.

The collapse of the Chinese market has dragged down total exports. According to the latest export data of the Australian Wine Association, in the year ending June 30, 2022, the export volume of Australian wine fell by 10%to 625million liters, and the export volume fell by 19%to US $2.08 billion.
 
The five markets with the highest export volume of Australian wine are the United States, with an increase of 9%to 436 million Australian dollars; Britain, down 10%to 421million Australian dollars; Canada, down 5%to 174 million Australian dollars; Hong Kong, China, fell 9%to $170million; Singapore, up 49%to $169million.