When it comes to zongzi, many people think of Jiaxing, Zhejiang. As one of the main producing areas of zongzi, the annual sales of Jiaxing zongzi can reach several billion yuan.
Nowadays, the little zongzi has become a characteristic business card of Jiaxing.
The young man who talks about selling zongzi is named Fan Yunkai, and he is an authentic native of Jiaxing, Zhejiang. Regardless of his young age, he has been working hard in the rice dumpling industry for nearly 10 years.
Merchant Fan Yunkai:The orders have doubled in the past two days. Now there are more than 10,000 orders in one day, and there are already 200,000 rice dumplings, all handmade.
Product innovation is certainly important, and new sales methods are also the key to sales breakthroughs. With the development of the mobile Internet, live broadcasting has become a way for many industries to directly connect to consumers, and the same is true for Jiaxing Zongzi.
About a month before the Dragon Boat Festival, the Zongzi production workshops in Jiaxing have already entered a state of”preparation”. The combination of traditional craftsmanship and automated production effectively improves production efficiency.
Merchant Shao Jianguo:Fresh rice dumplings without packaging have a short shelf life. In response to this situation, we have developed a small gold bag, the shelf life can be extended to 15 days.
While the rookies of the zongzi class are sought after, the time-honored brands are also advancing on the road of innovation. Not only innovates in taste, but also sneaks into Feiqi for young people’s fashion games such as opening offline theme pop-up stores and online live broadcasts.
This Dragon Boat Festival, the online sales of the century-old Wufangzhai brand is expected to exceed 60 million yuan.
So far, Jiaxing has exported a total of 177.94 tons of zongzi, a year-on-year increase of 18.04%compared to 2019.