Plant meat refers to products that are processed with soy, wheat and other raw materials through molecular biology technology to simulate the texture and taste of animal meat.
Since the advent of plant-based meat products in 2019, they have been gradually accepted by the market from no one at the beginning. What is the current development status of the plant-based meat industry? What are consumers’ attitudes toward it?
Demand is gradually heating up
The sales of plant meat products are growing rapidly
In a coffee shop in Shenzhen, it was lunchtime. The reporter found that many consumers were drinking coffee with a simple plant-meat meal. The staff told reporters that since the store launched plant-based meat meals last year, many regular customer groups have been formed.
Health factors are the main reasons why some consumers choose vegetable meat. Taking a portion of vegetable meat patties as an example, compared with the same amount of beef patties, the total fat content is reduced by 60%, while the calcium and iron content is more traditional Meat has been greatly improved.
In addition, the improvement of taste is another important factor for many consumers to choose vegetable meat.
Shenzhen citizen Ms. Huang:I don’t like beef very much. I like this very much. It tastes very good, just like real beef, but not greasy.
The reporter learned that plant-based meat products are gradually being accepted by domestic consumers, and many food companies such as Nestlé and Dicos have also made arrangements in advance and launched plant-based meat products.
Beyond Meat, the first listed plant meat company, established its first factory in Jiaxing, Zhejiang last year, and recently announced that it will continue to invest in another factory in the Mainland.
Industry insiders told reporters that although the overall base of the plant meat market in my country is not large, the growth rate is very obvious.
Shenzhen Wenma Biological Technology Co., Ltd. CEO Li Changji:The absolute value of sales is not particularly high now, because it is in the pre-education stage of the market, but the growth rate is very fast, and the growth rate is more than our expected data, every month The chain ratio is 40%-60%, which indicates that this industry is rapidly starting.
Plant meat market has huge potential
annual growth rate will reach 15%
The reporter learned during the investigation that the market for plant meat is gradually emerging. How big is the market? What are the investment opportunities?
Liao Zihao is an online delivery anchor for a food company in Shenzhen. Since last year, he has been selling plant-based meat products online. At first, almost no one cares about it. The turnover of meat products is around 2,000 yuan, and the number of fans has broken 100,000.
Liao Zihao said that most of the customers who buy plant-based meat products are young people. The reporter also learned that since the launch of plant-based meat products, due to its environmental protection and health characteristics, it has become more and more popular with young people. The characteristics of youthfulness.
For plant-based meat research and development and production companies, the younger consumer group means huge consumption potential. According to the data provided by Research and Markets, an international market research organization, the global food and beverage industry’s year-on-year growth rate in 2020 will be 2.9%. The growth rate of the plant meat industry is obvious. In 2019, the global plant-based artificial meat market size is about 12.1 billion U.S. dollars, and it is expected to grow at a compound growth rate of 15%each year. It will reach 27.9 billion U.S. dollars (approximately RMB 179.5 billion) by 2025. yuan).
Due to the huge market potential, the plant meat industry has also received frequent capital attention. Statistics show that in 2020 alone, there will be as many as 21 domestic investment events for plant meat companies, an increase of 500%year-on-year, accounting for about 10%of the entire food and health products track.
Liu Yan, Chairman of Anjue Capital:In the short term, because its price is relatively high, the taste may not meet the requirements of consumers. The current growth is somewhat bumpy. The share price of Beyond Meat in the United States has been declining recently, and the quarterly report is not as good. expected. But many people have already got involved in this industry, and when this industry slowly takes shape, the prospects are still relatively great.