Yonhap News Agency, Seoul, April 19. According to data from the electronic publicity system of the Korean Financial Supervisory Service on the 19th, Japanese Asahi Beer’s Korean distributor Lotte Asahi Liquor Company’s sales last year dropped by 72.2%year-on-year to only 17.3 billion won (approximately RMB 1.1). Billion). The company has suffered losses for two consecutive years, with an operating loss of 12.4 billion won last year.
Lotte Asahi’s liquor sales in 2017 (136 billion won) topped the list of imported beer companies, but it began to decline after that. Especially after Japan imposed trade restrictions on South Korea in July 2019, a domestic boycott of Japanese goods broke out, and the sales of Asahi Beer in South Korea were hit hard. Compared with 2018 before the start of the boycott of Japanese goods, the sales of Lotte Asahi Liquor dropped by 86.1%year-on-year last year.
On the other hand, the Dutch Heineken beer importer Heineken Korea’s sales last year increased 8.1%year-on-year to 132.9 billion won. Chinese Tsingtao beer importer BEERK’s sales last year fell 14%year-on-year to 101.8 billion won.
According to statistics released by the Customs Service (Customs), Japanese beer imports last year decreased by 85.7%year-on-year, while Dutch beer imports increased by 34%. The ranking of Japanese beer imports fell from the first place in 2018 to the ninth place, and the Dutch beer imports rose from the sixth place to the first place. (End)