In 2020, in order to implement the overall deployment of the Party Central Committee on the prevention and control of the new crown pneumonia epidemic, implement the”Shanghai Food Industry Development Three-year Action Plan (2019-2021)” For various tasks, the food industry adheres to the”two hands”, one hand is the”main battlefield” of food safety, and the other is the”main battlefield” of production and operation. There are 410 enterprises in the food industry, and the total industrial output value is 116.12 billion yuan, a year-on-year increase of 2.1%. ; Accounted for 3.4%of the city’s total industrial output value; realized main business income of 138.89 billion yuan, a year-on-year decrease of 0.74%; realized a profit of 12.22 billion yuan, a year-on-year increase of 18.9%.
keeps launching new and distinctive varieties. Actively guide the consumer goods industry to develop in the direction of individualization, fashion, green, intelligence, quality, and branding, play the role of creative design in increasing product varieties, and play the role of scientific and technological innovation in enriching product categories. Innovatively launched a series of Internet celebrities have exploded, creating a large amount of consumer demand and leading a wave of product innovation.
Improve the quality of food production. Improve standards, strengthen quality management, improve quality public services, and vigorously promote the establishment of a credit management system for food industry enterprises and pilot safety traceability platforms. A total of 52 food industry enterprises in the city have obtained the food industry enterprise credit management system evaluation certificate issued by the state, and 4 All baby products companies are connected to the national platform.
The space for consumer choices has been enriched year by year. Not only focus on the revitalization of classic brands, but also intensify efforts to cultivate cutting-edge brands and enhance high-quality brands. With the support of relevant policies, the new generation of”Made in Shanghai” representative companies such as Myokolando, Senfengyuan, Qingmei, and Taoli are accelerating their growth.
The promotion of consumption activities has achieved remarkable results. The “Made in Shanghai” product launch event, which takes food as one of the four major sectors, focused on releasing 166 series of products from 66 local companies in Shanghai, 30%of which are new products. With the guidance and empowerment of design, the first”Shanghai Design 100+” cultivation work was initiated, and the benign interaction between enterprises and consumers was promoted by means of voluntary registration and public voting.
(Source:Shanghai Municipal Commission of Economy and Information Technology)