Build a bridge between government and enterprise, start the Shandong healthy meat brand nationwide
By: Date: 2021-04-13 Categories: industrynews Tags: ,
  Shandong Healthy Meat Industry Federation’s first second member representative conference and healthy meat seminar concluded
   On April 9, the second member representative conference of the Shandong Healthy Meat Industry Federation and the healthy meat seminar came to a successful conclusion. At the meeting, Yu Yu, president of Shandong Healthy Meat Industry Federation, made a 2020 work report and elaborated on the work plan for 2021. Subsequently, Du Minghong, deputy director of the Shandong Provincial Animal Husbandry and Veterinary Bureau, delivered a speech, affirming the role of the federation as a bridge and link between government and enterprises. In addition, the site also held a licensing ceremony for the national pig slaughter enterprise standardization demonstration factory enterprise, the provincial livestock and poultry slaughter enterprise standardization demonstration factory enterprise, the healthy meat integrated supply chain construction advanced enterprise, and the healthy meat industry committee.
   In the past year, due to the dual impact of the new crown epidemic and African swine fever, the entire meat industry has been affected. Among them, the impact on the livestock slaughter industry is particularly prominent. Under the correct leadership of the Provincial Party Committee and the Provincial Government, and under the specific guidance of the Provincial Department of Civil Affairs, the Provincial Animal Husbandry and Veterinary Bureau, and the Provincial Market Supervision Administration, the Shandong Healthy Meat Industry Federation has still achieved results.
   President Yu Yu said in his speech that in the face of the sudden epidemic, the federation quickly carried out various activities to ensure the normal meat supply of residents. Among them, in the”Thousands of Stores Direct Supply to Benefit Ten Thousands of Homes” activity, Longda Meat and other member units fully supported, and the meat sales companies at all levels of the society and 628 sales outlets actively participated in the activity. A total of 2,680 tons of various types of raw pork products were put on the market. The price is lower than 10%-35%of the market price on the day, which will benefit more than tens of millions of dollars; through the “healthy meat, healthy meat” online order and offline delivery service model, the problem of residents’ difficulty in going out to buy meat during the epidemic prevention and control period has been solved , To ensure the market and the supply of residents’ meat; at the same time, the federation actively organized and called on the majority of member units to donate a total of 33 million yuan worth of donations to the Red Cross, charities and local governments, fulfilling corporate social responsibility.
   In addition, the federation fulfills its purpose, serves its members, does not forget its original intention to do practical things, builds a production and sales docking group to further expand sales channels, and assists corporate brand building through national tour exhibitions, and jointly develops with universities, scientific research institutes, and well-known leading enterprises”Quality Management Regulations for the Whole Chain of Healthy Meat.” At the same time, the federation established a”health meat industry fund project library”, selected member units, attracted funds, resources, and policies at all levels of society, and introduced various agricultural loans such as”political bank insurance” and”new and old kinetic energy conversion fund”. , Insurance policies have effectively played the role of bridges and bonds, helping companies from rapid resumption of work and production to continuous opening of sales channels and further promotion of the brand.
   Regarding the work of the federation in the coming year, Yu Yu will promote industry self-discipline, formulate and publish group standards, promote the standardization of technical service systems, build a platform for production and marketing, do a good job of training, and accelerate the construction of healthy meat brands. After planning, he said that the federation will continue to work hard, continue to strengthen its own construction according to the work deployment of the Provincial Animal Husbandry and Veterinary Bureau, do a good job in the leadership and instructions of the China Meat Industry Association, actively participate in activities, and promote Shandong Health across the country. Meat brand.
  Shandong is a famous livestock and poultry slaughter province. It is understood that there are 793 livestock and poultry slaughtering enterprises in the province, with an operating income of 203.07 billion yuan. Du Minghong, deputy director of the Shandong Healthy Meat Industry Federation, established in response to the development of the livestock and poultry slaughter industry, fully affirmed and emphasized that the Shandong Healthy Meat Industry Federation has launched a series of new measures and changes to enhance the federation’s service capabilities To better serve the overall development of the healthy meat industry, the influence and cohesion of the federation will become greater and greater.
   At the meeting, Deputy Director Du Minghong put forward requirements for the development of the federation. He said that it is necessary to give full play to the role of the association as a bridge and link; improve the self-discipline level of the industry; Recognized and assured by the government, industry organizations have become the”maidens” of member companies.
  Finally, the conference presented to Shandong Longda Meat Food Co., Ltd. and other 40 national-level pig slaughter enterprises standardization demonstration factory enterprises, provincial-level livestock and poultry slaughter enterprises standardization demonstration factory enterprises, healthy meat integrated supply chain construction advanced enterprises and healthy meat Awarded by the Industry Committee.
   In addition, Chairman Yu Yu signed a healthy meat strategic cooperation agreement with the Jilin Provincial Animal Product Quality and Safety Association on the spot. Subsequently, Professor Wang Baowei from Qingdao Agricultural University gave a special report on the construction and trend of my country’s healthy meat standard system.
  The 14th Five-Year Plan clearly stated that it is necessary to promote the green, healthy and safe development of consumption, and to steadily increase the consumption level of residents. Under the healthy China strategy, the development of healthy meat will further resonate with the consumption needs of the people. In the future, Shandong Healthy Meat Industry Federation will continue to provide a smooth communication platform between the government and enterprises, continue to give full play to the strength of the industry, provide convenient and high-quality services, and promote Shandong’s healthy meat business to a new level and embark on a new journey.