According to a study recently released by Organic Produce Network (OPN) and Category Partners, the retail sales of fresh organic agricultural products in the U.S. will exceed US$8.5 billion in 2020, with sales and sales increasing by 14.2%and 16%, respectively, surpassing 10.7%and 9%of traditional products.%. The growth rate of fresh organic agricultural products has surpassed that of traditional products for four consecutive quarters, and the growth momentum in the second half of the year is even stronger.
Among the organic fresh produce, the top ten categories have seen double-digit growth, followed by bagged salad, berries, apples, herbs and spices, carrots, bananas, lettuce, tomatoes, potatoes, and mushrooms. Among them, the largest increase in sales was bagged salad, with sales of 1.4 billion U.S. dollars, followed by berries and apples, with sales of 1.3 billion and 620 million U.S. dollars, respectively. In terms of sales volume, organic bananas were still the main growth force, with a year-on-year increase of 16%. In terms of subregions, the western United States saw the most growth, with sales and sales increasing by 16.8%and 17.5%, respectively.
According to the study, the double-digit growth of organic agricultural products is mainly due to the epidemic and consumers’ increasing preference for fresh food. Matt Seeley, CEO of Organic Produce Network, said:”Restaurants are closed during the epidemic, and more people choose to eat at home. Consumers are pursuing safe and healthy diets, driving up the sales of organic agricultural products.”