According to the Anhui Provincial Market Supervision Administration”Announcement on Approving 12 Enterprises including Lu’an Yonghui Tea Refinery Factory to Use Professional Marks for Geographical Indication Products”, Lu’an There are 8 new companies using geographical indication products in the city, including 4 in Shucheng Xiaolanhua, 2 in Lu’an Guapian, and 2 in Huoshan Dendrobium. Up to now, 9 of the 11 geographical indication products in Lu’an City have officially used the special signs of geographical indication products, covering 82%; 182 companies have passed the rebranding and application for approval to use the special signs of geographical indication products, and the number of companies using them ranks first in the province. 1. Among them, there are 84 Huoshan Dendrobium, 65 Lu’an Melon, 17 Huoshan Huangya, 9 Shucheng Xiaolanhua, 2 Huoqiu Liubian, Huoshanhuang Tea, and 1 each for Manshuihe Lily, Linshui, and Yingjia .
Lu’an Municipal Party Committee and Municipal Government implemented a green development strategy to build Lu’an Tea Valley. The origins and main producing areas of Zhai Cuimei, Shucheng Xiaolanhua, Huashan Yinhao are all included in the tea valley,”500 miles of tea valley breeds five golden flowers”, which fully reflects the distinctive features of the geographical indications of the tea industry in Lu’an, greatly improving The value of Lu’an geographical indication products.”Lu’an melon slices”,”Huoshan Huangya”, and”Huoshan Dendrobium” were among the top 100 in the”2020 China Brand Value Evaluation” list, ranking 19th, 43rd and 54th in the ranking of regional brands (geographical indication products) .
One is to strengthen training and guidance. From May 21 to 22, 2020, Lu’an City Market Supervision Bureau held a city-wide geographic indication training meeting in Huoshan County. 86 people including the responsible persons in charge of the market supervision bureaus of counties and districts, the business units, and some of the city’s geographical indication certification trademark certificate holders, and the person in charge of certain geographical indication protection products approved to use the special mark of the geographical indication protection product participated in the meeting, and invited the leaders of the protection department of the provincial bureau, Experts from the Geographical Indications Professional Committee of China Intellectual Property Development Alliance taught in person. The second is to strictly review and check. Lu’an City Market Supervision Bureau carefully reviews the application materials for special signs. Strictly review relevant materials such as producer qualifications, inspection reports, production licenses, registered trademarks, etc., to be true and effective. Establish and improve the printed quantity, specifications and use management account of the geographical indication products, and incorporate the account into the geographical indication product archives. The third is to strictly supervise and enforce the law. Seriously investigate and deal with counterfeit geographical indication products, as well as forgery, fraudulent use, or failure to print special signs in accordance with regulations and other violations of laws and regulations, and earnestly protect the interests of producers and consumers. Strengthen the follow-up supervision of the protection of geographical indication products, include all geographical indication products under the supervision of”double random and one open”, and strengthen the combination of daily inspection and special inspection. Since 2018, the Municipal Bureau has organized and carried out special inspections on the use of regional public brands such as Lu’an Guapian Tea. 876 law enforcement personnel were dispatched, 126 production and processing enterprises were inspected, 34 markets were inspected, 939 supermarkets, shopping malls, and dealerships were inspected, 34 trademarks, packaging and decoration printing enterprises were inspected, and 219 operating entities on 4 e-commerce platforms were inspected and seized. Seventeen packaging and decorating enterprises that printed and sold trademarks without authorization, 109,385 packaging and decorations that printed and sold trademarks without authorization were seized, 31,643 were found that violated the use of GI and PGI special marks, and 106 enterprises were ordered to rectify within a time limit. , Interviewed 5 trademark and logo packaging and decoration printing and sales companies, 12 cases were filed, 1 case was transferred, and 25 companies that applied for authorization in accordance with the regulations on the use of special signs.