2021 is the 100th anniversary of the founding of the Communist Party of China. 2021 is the first year of the”14th Five-Year Plan”. 2021 is also a year of profound transformation of the wine industry.
The new journey faces new challenges. The current alcohol industry and consumer market have undergone tremendous changes. Liberalization of industrial policies and full marketization will gradually affect the industrial structure and form a new industrial ecology; domestic large cycles, domestic and international double cycles, consumption extensions form multi-level alcohol consumption potential, and the arrival of global consumption perspectives will profoundly change Consumer demand; informatization, digitalization, and intelligence are fully integrated into every link of the wine industry’s production, circulation, dissemination, and consumption; consumption intergenerational changes, the consumer market is refined, diversified, segmented, and personalized; consumption Upgrades continue to deepen, functional consumption is transferred to experiential consumption, mass consumption is shifted to quality consumption… and many other changes are both survival challenges and development opportunities.
During the”Two Sessions” period, the representatives of the National People’s Congress of the wine industry have reached a consensus and are determined to forge ahead despite difficulties and dangers. Today, the editor will take you to Li Shuguang, the representative of the National People’s Congress, to see how he is planning for the wine industry in the long run and breaking the waves.
Grasp the general trend of consumption upgrading and deepen supply-side structural reforms
The”Planning Outline” takes the expansion of domestic demand as a strategic base point, which is based on the strategic confidence of the world’s largest and most promising market with a population of 1.4 billion and more than 400 million middle-income groups. Li Shuguang, deputy to the National People’s Congress, Secretary of the Party Committee and Chairman of Wuliangye Group, said at the 4th meeting of the 13th National People’s Congress that Wuliangye, as a leading enterprise in the industry, must be good at “grasping first and creating first-class” under the guidance of the “three new” theory.”.
——Adhere to development as the”first priority”, conform to the trend of diversification, individualization, and high-end consumption, and in accordance with the strategic requirements of”focusing on the main business, strengthening the main business”, to deepen the supply-side structure with greater efforts Reform and optimize the product structure to achieve a higher level of high-quality development.
——Insist on innovation as the”first driving force”, capture new market demands, develop new industry technologies, explore new consumption models, use innovative”kinetic energy” to enhance development”potential energy”, and lead the creation of an internationally influential liquor industry cluster .
——Adhere to talents as the”first resource”, continue to strengthen the reform of the three systems, cultivate, introduce and make good use of talents in an all-round way, and provide intellectual guarantee for the forging of world-class enterprises.
As a traditional advantageous industry, Chinese liquor requires a breakthrough in key common technologies, including production area construction, standard construction, fermentation mechanism research and micro-ecological analysis research, etc. Sichuan is the largest province in China’s liquor production, represented by Li Shuguang It is recommended that the relevant state departments support the construction of a national liquor industry innovation center in Sichuan.
Based on high-level opening up, actively promote the internationalization of Chinese liquor
Liquor is a traditional industry with a long history and distinctive national cultural characteristics. However, the liquor industry still has problems such as relatively low international trade volume, relatively large trade deficit, and excessive concentration of export destinations. An active internal circulation needs to be promoted. Cold outer loop.
As a typical representative of national brands, Wuliangye has established three overseas marketing centers in Europe, America, and Asia-Pacific. It has Wuliangye restaurants in Tokyo, Japan, Seoul, South Korea and Hong Kong, and in Düsseldorf, Germany, and Milan, Italy. The Wuliangye Tasting Center has been established, which is accelerating the internationalization of Chinese liquor.
Representative Li Shuguang said that Wuliangye will seize the strategic opportunity for high-quality development of the “Belt and Road” joint construction, and make good use of the recently officially effective “China-EU Geographical Indications Agreement” to create “Chinese wine + Chinese cuisine” “Exhibition + Tasting”””Product + culture” overseas operation model, expand overseas markets, tell the story of Chinese liquor, lead Chinese liquor and culture to”go global”, promote the establishment of a new development pattern in the liquor industry, and continue to move towards the high end of the world wine industry value chain.
Chinese liquor is the business card of traditional culture. With the high-quality development of the”Belt and Road” and the implementation of a series of international trade facilitation policies, there is a foundation for smooth entry into more countries. Representative Li Shuguang suggested that relevant state departments increase support in export trade, cultural promotion, special treaties, overseas development, etc., and further promote Chinese liquor to become the world’s liquor.
Insist on the concept of”ecology first, green development” and strive to create a”zero carbon wine enterprise”
According to the clear goal of the”Planning Outline”, a green production and lifestyle will be widely formed in 2035, and carbon emissions will fall steadily after reaching the peak. Representative Li Shuguang said that Wuliangye is located in the core area of the ecological barrier on the upper reaches of the Yangtze River. It should take the lead in practicing the ecological civilization thought.”To make food is to make ecology. It is necessary to treat the ecological environment like life and protect the ecological environment like protecting eyes.”
It is reported that Wuliangye is formulating a strategic plan for carbon neutrality. Through the development of carbon emission reduction, carbon absorption, carbon finance, etc., it strengthens energy resource planning and full-cycle operation management and control capabilities to create a”smart energy + carbon neutrality + block “Chain” digital scene, build a carbon-neutral supply chain management system and information sharing platform, establish a corporate carbon-neutral standard system, and achieve continuous reduction of the carbon footprint of products throughout the life cycle.
Regarding the wine industry, what are the proposals of the National People’s Congress? (Two)
Regarding the wine industry, what are the proposals of the National People’s Congress (3)