Mengniu boosts the revitalization of the dairy industry and makes a major appearance at the Inner Mongolia Dairy Expo
By: Date: 2021-03-31 Categories: industrynews Tags: ,
   On March 26-28, the”14th Inner Mongolia Dairy Industry Expo and Summit Forum” was held in Hohhot, the”Milk Capital of China”. This year’s dairy expo is not only the first annual event of China’s dairy industry, but also a high-quality summit to comprehensively review the achievements of the dairy industry since the implementation of the dairy industry revitalization plan and discuss the difficulties of the current industry chain. Nearly a thousand domestic industry experts and scholars, dairy industry Representatives of chain enterprises gathered together. As one of the organizers of this event, Mengniu Group has been supporting the development of the upstream dairy industry for a long time, giving full play to the leading role of the industry chain, and focusing on the revitalization of the dairy industry, industry analysis, technological innovation, breeding needs, solving the problems of the industry chain, and close cooperation with agriculture and animal husbandry. Communicate one-on-one with industry representatives on issues such as the connection of the interests of the people, and empower the industry.
   At the opening ceremony, Shao Mingjun, Deputy Secretary-General of the China Dairy Association, said:“Inner Mongolia is an advantageous region in my country’s dairy industry. Relying on its unique geographical resources, the dairy industry has always been at the forefront of the country. The industry event has played a very good role in promoting the revitalization and development of China’s dairy industry. This year is the first year of the”14th Five-Year Plan”. I hope Inner Mongolia will seize the opportunity to take the lead in realizing the revitalization of the dairy industry and accelerate the creation of an upgraded version of China’s dairy capital.” /div>

   Liu Yueping, director of the Agriculture and Animal Husbandry Office of the Hohhot Municipal Committee, Secretary of the Party Group and Director of the Municipal Agriculture and Animal Husbandry Bureau, introduced the development of the dairy industry in Hohhot:”Since 2005, the stock of fine-bred dairy cows in Hohhot, milk production, per capita milk share, and milk processing capacity The four indicators have always been ranked first among large and medium-sized cities in the country. In 2020, through the third re-evaluation, we will continue to award the honorary title of”China’s Dairy Capital”, giving Hohhot the responsibility and mission of leading the dairy industry. Hohhot Municipal Party Committee and Municipal Government Attaches great importance to the construction of the’milk capital’, and took the lead in issuing the”Hohhot Dairy Development Support Policy” in the whole district. For 4 consecutive years, 7 major items including high-quality forage, pasture construction, outsourcing dairy cows, frozen semen, financial loans, machinery and equipment have been introduced. Subsidies are provided for small items, and 160 million yuan of subsidy funds have been honored in two years. The development of the dairy industry continues to improve, the standardization level of milk source bases continues to increase, and the quality of raw milk continues to improve. At the end of the 14th Five-Year Plan period, the number of dairy cows in the city will reach 60 With 10,000 heads, there will be more than 200 large-scale pastures, all of which will realize standardized breeding, and the annual supply capacity of fresh milk will reach more than 3.2 million tons.”
  Mengniu Group Vice President Zhao Jiejun said:“Faced with the new development situation of the industry, Mengniu Group based on the ’14th Five-Year Plan’ and the 2035 long-term goal outline, proposed the’create a new Mengniu’ development strategy. As a push As the’national team’ for the high-quality development of the dairy industry, Mengniu Group is fully committed to the national and autonomous region’s dairy industry revitalization actions to promote high-quality pasture cultivation, dairy cattle breeding scale expansion, and dairy processing capacity growth. At present, Mengniu is adhering to the’ecological priority, The concept of “green development” and “concentration, agglomeration, and intensive” will be built in Inner Mongolia to build a project cluster of China Dairy Industry Park, combined with Mengniu’s “1-3-6” project, to lay out industrial clusters in the Yellow River, Nenjiang River and West Liaohe River Basins, based on the “China Dairy Capital” ‘, focusing on the Zhuri River Grassland, Kubuqi Desert, Ulan Buh Desert, and building 4 major planting, breeding and processing industrial clusters. After the completion of the project, more than 500,000 dairy cows will be added, and more than 1.5 million acres of alfalfa will be promoted. The cultivation of high-quality forage grass, such as oat grass and silage corn, can directly and indirectly drive the employment and income of 1 million people in the entire industry chain through industrial poverty alleviation.”
   In this dairy industry exhibition, Mengniu Group’s exhibition hall will not only display star products such as Deluxe, Pure Zhen, Daily Fresh Speech, True Fruit Granules, etc., the brand-new Internet celebrity product Youyi C Live Bacteria Bubble and Daily Fresh Cherry Blossom The limited edition fresh milk and the daily fresh language excellent care A2β fresh milk also appeared one by one, triggering an upsurge of on-site people watching and drinking.
  As an important agenda of this grand event, the supply-demand matchmaking meeting of dairy industry chain enterprises and the advanced manufacturing cluster promotion symposium were held as scheduled. At the supply-demand matchmaking meeting for enterprises in the dairy industry chain, Cheng Xiaofei, general manager of Mengniu Group’s milk source strategic operations, proposed Mengniu’s solutions for the three major problems of “land, cattle source, and cost” that restrict the development of the industry. The three aspects of”purchasing” support help industry chain partners to reduce costs and increase efficiency. At the advanced manufacturing cluster promotion symposium, Liu Yanhui, the policy support director of Mengniu Group Affairs Department, said that in the new year, Mengniu Group will actively participate in the advanced manufacturing cluster competition project and strive for honor for the Inner Mongolia Autonomous Region.
   In order to further help partners in the industry chain to reduce costs and increase efficiency, dairy cow breeding is more secure, and risks are minimized. At the meeting site, the Love Cattle Platform and the Wuzhong Dairy Farming Professional Cooperative, Inner Mongolia Tianmu Group, Ningxia Xingyuanda Seven companies including Agriculture and Animal Husbandry Co., Ltd., Ningxia Xinao Agriculture and Animal Husbandry Company, Tianjin Aohaihaode Import and Export Co., Ltd., China Pacific Property Insurance Co., Ltd., and All Weather Insurance Agency Co., Ltd. have signed cooperation agreements and become strategic partners. The ranch will set up branches in Heilongjiang, Henan, Ningxia, Tianjin and other places across the country through the Love Cattle Platform this year to implement forage forage regional collection and distribution, reduce intermediate links, and reduce breeding costs to the greatest extent; through new imports Dairy cattle traders cooperate to increase the number of imported dairy cows and reduce procurement costs; adopt an innovative model of”policy insurance + commercial insurance” to double the insurance coverage of the ranch to improve the ability of the ranch to resist risks and finance development.
   Under the correct guidance of governments at all levels and industry associations, and with the joint efforts of industry chain partners, Mengniu Group will surely become a torrent of striving for a new era! The blueprint for rural revitalization is turned into a magnificent reality, for Inner Mongolia to take the lead in realizing the revitalization of the dairy industry in the country, and to contribute more to the high-quality development of China’s dairy industry!