In 2021, the”bull” is aggressive, and the Irish Food Board will bring more food categories to seek win-win cooperation
By: Date: 2021-03-27 Categories: industrynews Tags: ,
   (March 24, 2021, Beijing) On March 24, the Irish Food Board (Bord Bia) announced in Beijing the results of its food trade with China in 2020, and announced its 2021″bull” aggressive plan. At the event, Ann Derwin, the Irish Ambassador to China, gave an opening remarks on the interactive trade relationship between China and Ireland; Martin Heydon TD, Minister of State of the Ministry of Agriculture of Ireland, and Chief Executive Officer of the Irish Food Authority Officer Tara McCarthy respectively shared the achievements in the Irish agricultural sector in 2020 and the 2021 strategic development plan of the Irish Food Agency; Conor O’ Sullivan shared and elaborated on the strategic deployment of the main sectors of the Irish Food Agency in China in 2021.
   In 2020, the global economic development will be hampered by the new coronavirus epidemic. According to the Global Economic Outlook report released by the World Bank in January this year, the global economy is expected to actually shrink by 4.3%in 2020. In the context of this severe economic development, the value of Irish agricultural food exports to the global market in 2020 will still reach 12.83 billion euros, of which dairy, horticulture and pork and lamb exports have performed well.”Last year, Irish dairy exports totaled 5.068 billion euros, prepackaged food exports reached 2.43 billion euros, horticulture exports reached 2.29 billion euros, beef exports totaled 1.9 billion euros, and alcohol exports reached 1.35 billion euros. Euros.”
  Irish food has developed steadily in the Chinese market. On the one hand, it has benefited from the continuous deepening of the reform and opening-up policy of the Chinese government, which encourages import and export trade and relaxes market access. Premier Li Keqiang of the State Council pointed out in the government work report at the opening meeting of the Fourth Session of the 13th National People’s Congress that China will implement a high-level opening to the outside world, promote the steady improvement of foreign trade and foreign investment, and implement wider, broader, and deeper implementations. Open to the outside world at different levels and continue to optimize the business environment for foreign capital. This provides strong policy support for Irish Foods to seize the large open market and development opportunities in China. On the other hand, the continuous upgrading of China’s domestic consumption structure and the increasing diversification and quality of consumer demand have also created opportunities for the sustainable development of Irish food in the country. It is worth mentioning that in the post-epidemic era, Chinese consumers’ consumption concepts have changed. They are more pursuing a healthy lifestyle and life philosophy, and they also pay more attention to the traceability, quality and safety of food-and natural raw materials , Excellent product quality and strict food safety control are the advantages of Ireland’s entire agricultural sector, and it is also the result of Ireland’s long-term continuous technological innovation in traditional agriculture, and the continuous increase in environmental protection and sustainable development.
In 2021, the”bull” is aggressive, and the Irish Food Board will bring more food categories to seek win-win cooperationimage
  Ireland is located in western Europe, with the Atlantic Ocean to the west, the Irish Sea to the east, and the United Kingdom across the sea. From the satellite cloud picture, Ireland is almost covered by green plants, so it is also called”Emerald Green Island”. Ireland has a mild and humid climate. Three-quarters of the country’s land is pastures and pastures, mainly raising cattle and sheep. The fat forage combined with traditional family-style grazing has created a unique grass feeding system in Ireland, raising high-quality cattle, sheep and dairy cows, and its beef, lamb and dairy products are world-renowned. The vast sea area delineated by the long coastline of Ireland has bred rich marine resources. The complete marine life chain enables Ireland to maintain the world’s leading seafood production, providing global seafood lovers such as Irish blue lobster, sea crayfish, oysters, and oysters. Ocean delicacies including salmon.
In 2021, the”bull” is aggressive, and the Irish Food Board will bring more food categories to seek win-win cooperationimage(1)
  Tara McCarthy said:”In the past ten years, with the mission of bringing Irish quality and delicious food to the global table, the Irish Food Board has been committed to promoting the agricultural and food business interaction between China and Ireland. We will strive to bring more variety and better quality agricultural products to Chinese consumers.”
  Recalling the special year of 2020, the China Office of the Irish Food Agency organized more than 20 online and offline activities, covering the major sectors of dairy, meat, seafood, and alcohol, and traveled across China’s north and south. . The Master Series, which uses Irish beef as the starting point, joins hands with well-known chefs from major Chinese cuisines, using native Western ingredients and combining Chinese cooking skills to present a series of visions for food industry practitioners and consumers And a feast of taste. At the same time, the European Poultry and Poultry Project (China & Mexico), managed and operated by the Irish Food Authority, was officially launched in the second half of 2020. Through various marketing activities with rich content, Irish pork is gradually brought into people’s vision. Aiming at the abundant seafood in Ireland, the Irish Food Board has launched a series of Irish seafood promotion and tasting activities in cooperation with major well-known restaurants in domestic first-tier cities to meet the taste buds of the vast number of seafood gluttons. Good natural environment, high-quality and good food ingredients-as an indispensable part of the Irish agricultural sector, in the past year, the Irish Food Board has further established and consolidated Irish dairy products through various online and offline business exchange activities. Good reputation. Speaking of Ireland, there is another product that must be mentioned-that is the long history of Irish whiskey. Since the beginning of last year, the Irish Food Authority has gradually begun to expand its investment in the Chinese market, introducing more Irish alcoholic beverages.
In 2021, the”bull” is aggressive, and the Irish Food Board will bring more food categories to seek win-win cooperationimage(2)
   2020 is an extraordinary year, and it is also a year where challenges and opportunities coexist. Su Liwen commented:”Through these single or multiple forms of promotion and trade matching activities organized by the Irish Food Board, Chinese consumers have a better understanding of Irish agricultural food. At the same time, Irish agricultural food In the Chinese market, it has also been recognized by more and more people in the industry, which has further promoted the export of products. Among them, dairy products, pork, alcohol and other products have all achieved considerable development.” In 2020, the total export of agricultural food from Ireland to the Chinese market reached 860 million euros. Among them, total food exports to the mainland increased by 2%year-on-year, dairy exports increased by 7.9%year-on-year, reaching 490 million euros; pork exports increased by 14.5%year-on-year to nearly 200 million euros; wine exports showed the strongest growth, with a year-on-year increase of up to 23.9%, reaching 6.36 million euros.
   Looking forward to 2021, Tara McCarthy is full of confidence:”The Irish Food Board will continue to fulfil its original aspirations and mission, move forward, actively participate in the vital development opportunities of the Chinese market, explore the omni-channel context, and respond to Chinese consumers The yearning for diversified and quality consumer demand will continue to bring more high-quality Irish agricultural products to China!”
  1. Data source:Irish Food Agency, Irish National Bureau of Statistics; Central People’s Government of the People’s Republic of China