Expert perspective丨The packaging of big cherries needs to be upgraded-the 39th issue of the market dynamics of big cherries
By: Date: 2021-03-31 Categories: industrynews Tags: ,
   Big cherry is the earliest mature tree species among deciduous fruit trees, and has the reputation of”the first branch of spring fruit”. The color is bright, the taste is high-grade, and the imported high-end products are called cherries. In recent years, many consumers who love fruits have made cherries freedom their pursuit. Imported cherries are of good quality and high degree of standardization, especially the packaging is exquisite, reasonable, hygienic and safe, and it is more convenient for cold chain transportation. On the other hand, the packaging of domestic big cherries has changed a lot in recent years. A small number of them are close to or reach the level of cherries, but most of them are still unable to break away from the”market stall level”. Many are packaged in newspapers, which is neither hygienic nor safe. It is even more unfavorable for cold chain transportation, let alone quality, standard and brand. Big cherry packaging upgrade is imperative.
   1. With exquisite packaging, a good horse with a good saddle, it can increase the added value of the big cherry. Packaging (retail packaging) generally uses cartons or food-grade plastic boxes or trays. For example, Shandong uses 0.25kg, 0.5kg transparent plastic boxes and 1.0kg, 2.5kg portable transparent cartons, and cherries 1.5kg, 2.5kg small cartons, which are packed in perforated boxes when shipped, stored and sold. Among the cartons, 5kg cartons can be transported and sold on pallets, which can meet the needs of different consumers.
  2. Are willing to invest in reasonable packaging and inner packaging, which can be designed according to the requirements of the supply chain to meet the requirements of each link of the supply chain such as grading, sub-packaging, storage, cold chain logistics and market sales, and achieve the The protection of the quality of cherries reduces the loss of each link, so that our product packaging can truly play the role of packaging, and unexpected results will be achieved.
  3. Abandon the traditional concept, if the packaging standardization is achieved, a series of cherries mainly packaged in cartons will be used for big cherries, especially mid-to-high-end products, and the cost may not necessarily be high. At the same time, good packaging is also conducive to standardizing the quality of cherry products, complementing each other, improving the overall product quality, and providing assistance for enhancing market competitiveness and achieving product branding.
  4. Large cherries should not be over-packaged. With the development of the market and the upgrading of residents’ consumption, the packaging styles of big cherries are becoming more and more particular. Many products have changed from unpackaged and bulk packaging in the past to exquisite packaging today, and to a certain extent, excessive packaging has also appeared. Compared with the exquisite packaging, everyone cares more about the product itself. Consumption upgrades should improve product quality, not outer packaging. Products and packaging should be equivalent to achieve a perfect match.