In order to vigorously rectify the illegal activities of illegal merchants through false propaganda, forgery and counterfeiting, the illegal use of the”Yanchitan sheep” geographical indication certification mark to deceive consumers, illegal profit, and infringement of the exclusive rights of registered trademarks, and earnestly protect the trademark registrants As well as the legitimate rights and interests of consumers, the Xixia District Bureau has recently organized a special rectification action to protect the exclusive rights of the registered trademark”Yanchi Tanyang”.
One is to clarify the key points of rectification.
This special action focuses on checking the unauthorized use of the same or similar words as the registered trademark of”盐池田羊” on the same or similar products without the permission of the trademark registrant; Similar words as the name of the store can easily cause consumers to misunderstand the behavior; forge or arbitrarily manufacture the registered trademark of”Yanchitan sheep” or sell forged or arbitrarily manufacture the registered trademark of”Yanchitan sheep”.
The second is to focus on publicity and guidance.
In the process of special inspection, pay attention to the promotion and guidance of business households, and at the same time make full use of the WeChat supervision group to strengthen the science popularization of the”Trademark Law of the People’s Republic of China”, strengthen the self-discipline awareness of business units and the protection of geographical indications, and the exclusive use of registered trademarks Awareness of rights protection, create an atmosphere of intellectual property protection, and earnestly safeguard the interests of the masses.
The third is to increase inspection efforts.
Combined with the key work of market supervision during the New Year’s Day and Spring Festival, we have carefully inspected the mutton production enterprises, large supermarket chains, farmer’s markets and individual beef and mutton businesses in the jurisdiction. Up to now, 23 law enforcement officers have been dispatched to inspect one franchise store of an enterprise licensed to use the “Yanchitan sheep” geographical indication certification mark, three large supermarkets selling mutton merchants, and 30 mutton sellers in 5 farmer’s markets. The number of households and 18 mutton sales self-employed households were inspected, and no unauthorized use of the same or similar words as the registered trademark of”Yanchitan sheep” has been found to sell mutton, and the use is the same or similar to the registered trademark of”Yanchitan sheep” The act of using text as a font size or store name and other violations of laws and regulations.
In the next step, the Xixia District Bureau will increase joint law enforcement with agricultural and rural, public security, judicial and other departments, continue to inspect and rectify the exclusive right to use the registered trademark”Yanchi Tanyang” in its jurisdiction, and strive to create a strengthened A good atmosphere of protection, fast protection, and same protection.