On the 9th, seven departments including the National Internet Information Office and the National Anti-Pornography Working Group Office jointly issued the”Guiding Opinions on Strengthening the Standardized Management of Webcasting” (hereinafter referred to as the”Opinions”), aiming to further strengthen webcasting Positive guidance and standardized management of the industry, focusing on regulating online rewarding behaviors, promoting the classification and grading management of anchor accounts, improving the cultural quality of the live broadcast platform, and promoting the high-quality development of the online live broadcast industry.
For a period of time, there have been violations of laws and regulations in the live broadcast industry, such as the dissemination of historical nihilism, obscene and pornographic information,”trimming” and endangering the physical and mental health of young people. At the same time, problems such as poor performance of the main body’s responsibilities, uneven quality of the anchors, and atypical recharges were exposed. In order to focus on solving outstanding problems in the industry and purify the ecology of the live broadcast industry, the National Internet Information Office, the National Anti-Pornography and Illegal Work Group Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Culture and Tourism, the State Administration for Market Regulation, and the State Administration of Radio and Television Jointly formulate and implement the”Opinions.”
The relevant person in charge of the National Internet Information Office pointed out that the main purpose of issuing the”Opinions” is to urge the live broadcast platform to compare relevant regulations, implement hierarchical and classified management of anchor accounts, regulate network anchor behavior, and prevent irrational and passionate rewards. Curb chaos in commercial marketing. With the goal of strengthening the supply of high-quality cultural products, promote the live broadcast platform to strengthen mainstream value guidance, establish a correct orientation awareness, vigorously promote the core socialist values, and effectively enhance the spiritual temperament and cultural power of the live broadcast platform as a cultural man.
The”Opinions” emphasized that the webcasting platform should establish and improve the classification and classification of live broadcast account management system, live broadcast reward service management rules, and live broadcast delivery management system. The total amount of rewards received in a single game by different types of webcaster accounts, Reasonable limits on live broadcast popularity and other aspects. A reasonable upper limit should be set for a single virtual consumer product and a single reward limit, and users whose single-day reward limit accumulatively trigger the corresponding threshold should be reminded of consumption. If necessary, set a cooling-off period and delay for rewards. Account period.
The”Opinions” require that all localities and departments must earnestly perform their functions and responsibilities, strengthen the supervision and management of related businesses in the webcast industry in accordance with laws and regulations, and supervise enterprises to implement their main responsibilities. Network social organizations should actively play the role of bridges and bonds and vigorously advocate industry self-discipline. Encourage all sectors of society, especially webcast users, to participate in the governance of the webcast industry extensively, and create a positive, healthy, content-rich and positive-energy webcast space for the majority of netizens, especially young people.
Related reports:Notice on Printing and Distributing the”Guiding Opinions on Strengthening the Standardized Management of Webcasting”