How to digitally transform and develop Chinese liquor companies
By: Date: 2021-02-22 Categories: industrynews Tags: ,
  Under the background of weak global economic growth, the digital economy has become a new fulcrum for leveraging economic growth. my country’s digital economy is developing rapidly. The”White Paper on China’s Digital Economy Development (2020)” released by the China Academy of Information and Communications Technology shows that the scale of my country’s digital economy in 2019 will reach 35.8 trillion yuan. Among them, the added value of digital industrialization reached 7.1 trillion yuan, a year-on-year increase of 11.1%; the added value of digital industrialization was about 28.8 trillion yuan, and the digital economy penetration rates of the service industry, industry, and agriculture reached 37.8%, 19.5%, and 8.2%, respectively. , Becoming an important supporting force for the development of the national economy. Undoubtedly, the digital era that has come and is about to come has come, and the digital transformation of traditional enterprises has become an inevitable trend. Traditional enterprises use new information technology, virtual technology, big data, etc. to transform business models, business processes, and corporate organizations, and use data to promote business growth, so that all businesses can be adjusted and driven based on data to achieve a better customer experience , Obtain more customer resources, higher organizational efficiency, form new value, and promote development with high quality. There is no industry difference in digital transformation, almost all walks of life, and the same is true for the liquor industry.

   In recent years, many liquor companies have put forward digital methods such as consumer portraits, precision marketing, and agile operations from the marketing side to understand market needs through precise positioning of consumers , Produce products that meet demand, thereby expanding sales. While market demand is projected into production, liquor companies still need to solve various problems, such as:

   One is the change in consumer taste. Originally, the aroma type occupied half of the consumer market. However, in recent years, there has been a craze for sauce and wine, or now more and more female drinking consumers love fruit wine and liquor. Consumer tastes have changed. How can companies quickly To develop new products to keep up with the market?

   The second is the traceability of liquor. Anti-counterfeiting traceability has always been the highlight of liquor companies. How to allow consumers to distinguish the authenticity of wines? At present, most wineries can reach the finished packaging workshop with various anti-counterfeiting and traceability methods, and how to trace different liquors, especially high-end liquors, to the cellar The pool or even the raw material supply base?

  The third is the needs of young people. At present, the mainstream consumer groups of liquor are concentrated in the age of 35, but liquor companies pay more attention to the cultivation of young consumers. Through the implantation of film and television IP, the change of packaging forms, and the cross-border research and development cooperation of Internet celebrity products, all liquor companies are doing Try, how to conform to the aesthetics of young consumers, with a face value, to develop and design product packaging faster and better?

  Fourth is the customization needs of consumers. Some require different packages for the same product, some require different patterns and texts on the same package, and some require mixed batches of different wine types in a box. How to perform flexible production or packaging and manage and track batches?

  5 is the management of production. Liquor factories generally have a wide variety of series of wines, small production batches, high frequency of line changes, and low plan achievement rates. Or due to lack of packaging materials and equipment failures, frequent production plans need to be replaced. Also, due to the lack of necessary standardized planning in the early stage, each production link is an island of information and data flow cannot be opened up. How to build the automation of information flow, realize the transparency of the production process, and optimize the production process and the effective execution of the production plan on this basis?

   Convert the data from the marketing side to the production side, that is, to integrate the IT layer and the OT layer? This is the challenge faced by liquor companies. This is the ultimate goal of the digitization of liquor. The final integration of the OT layer and the IT layer enables the seamless transmission of information flow, thereby realizing the interconnection of the entire industry chain.

   In 2020, the “Future Has Come? Wisdom Leading the Future-China Wine Industry 2.0 Digital Transformation Development Summit Forum”, Siemens (China ) Representatives of the company, SAP, Inspur Group, and Ant Group shared the digital transformation practices and experiences of leading wine companies. Zhou Ji, Director of Food and Beverage Brewing Industry of the Digital Group of Siemens (China) Co., Ltd., proposed that the digital transformation and upgrading of liquor companies requires overall planning and then step-by-step implementation.
How to digitally transform and develop Chinese liquor companiesimage
   The most important of these is the first step of automation. Many digital projects fail to achieve results because they neglect the standardization of the automation layer, leading to the ERP, MES layer The data cannot be distributed to the production section, and the entire upper-level structure does not play a substantial role. The reason can be attributed to two points:

   One is for digitization and digitization will exist in the upgrade of the old factory. The automation of the OT layer in the workshop is relatively weak, the equipment is old, and each is independent Information islands, data do not have interconnection, some devices still use single-chip microcomputers, and even some manufacturers have closed down and do not have the ability to connect with the IT layer. Without the need to transform the underlying equipment, I want to achieve digitalization in one step. , The final result can only be spent a lot of money, driving a layer of useless platform.

   The second is that digitalization without planning will exist in the construction of new factories. Generally speaking, the factory equipment department manages production automation, and the information department manages software information. Departments rarely overlap, but they neglect that digital enterprises need overall vertical integration. There is no standardized planning for the automation part, and the final result is still that information cannot be communicated from the lower level.

  Only on the basis of the accumulation of credible data can we move towards intelligence. In recent years, it is gratifying to see that more and more liquor companies have realized the importance of automation standards. Before implementing informatization projects, they will carry out comparative automation transformations for old factories and add centralized control. In the first step, the construction will make a three-level plan for the automation level standards to lay a solid foundation for the realization of enterprise digitalization.

  Digital transformation is not a one-day effort. For an enterprise, it is a process of reinventing and pursuing the essence. It requires the business form, organization, corporate culture, Technical management and other aspects were adjusted and reshaped. Moreover, there are different aspects of each person, different enterprises have different characteristics, not a few sets of software and hardware can solve the problem, it is a top-down system engineering. The Chinese liquor industry uses digital technology to expand from the current consumer side to the production field, from single product consumption to ecological consumption and scene consumption. How to seize the opportunities given by industrial digitalization and make full use of the digital economy to provide higher quality to the market, more Yuanhua’s products are a topic discussed by the wine industry.

  Source:”China Liquor Industry Association·Depth”