Nowadays, the consumption of our people is becoming more and more diverse. There are advertisements everywhere in our lives. However, the advertising market is mixed with exaggerated and even deceptive advertisements. Have you ever been misled by false and illegal advertisements? Such advertisements have always been the target of severe crackdowns by the market supervision department! We have summarized some typical cases of false and illegal advertising in Wuhu City in 2020, let’s take a look!
In the second half of 2020, market supervision departments at all levels in Wuhu City will strengthen advertising-oriented supervision, focusing on “prevention and control of the epidemic”, “ban on fishing in the Yangtze River,” Focusing on the “evil” and other key tasks, focusing on livelihood hotspots such as medical treatment, food, real estate, etc., highlighting Internet media, and seriously investigated and dealt with a number of false and illegal advertising cases, and effectively maintained the order of the city’s fair, healthy and orderly advertising market. Now some typical false and illegal advertising The advertisement case is announced as follows:
Jinghu District Market Supervision Bureau investigates and handles a case of false advertising issued by an Hui restaurant
Jinghu District Market Supervision Bureau discovered during the investigation that the person involved had the words”Yangtze River Wild Fish” printed on the bamboo plaque of his dish. After investigation, the store, knowing that the words”Yangtze River Fish” are not allowed to be used in advertising, and still use the words”Yangtze River Wild Fish” for advertising when there is no actual Jiangyu and Jiangxian sales. This is a violation of the”Chinese People According to the relevant provisions of Article 28 of the Advertising Law of the Republic of China, the Jinghu District Market Supervision Bureau shall punish it according to law.
Wuwei City Market Supervision Bureau investigated and punished a food company’s illegal advertising case
Wuwei City Market Supervision Bureau found during inspection that there were words such as “soften blood vessels and lower blood pressure” in the “Osmanthus vinegar eggs” introduced by the parties on their company website. Violation of Article 17 of the”Advertising Law of the People’s Republic of China”:”Except for advertisements for medical treatment, medicines, and medical devices, any advertisements that involve disease treatment functions are prohibited, and medical terms or products that are easy to promote and drugs and medical devices are not allowed. Confusing terms”. This action constitutes an act of publishing illegal advertisements, and Wuwei City Market Supervision Bureau shall punish it according to law.
Jiujiang District Market Supervision Bureau investigates and handles a case of a trading company’s false advertising
Jiujiang District Market Supervision Bureau received a report and found that the Riwei egg roll sales webpage sold by the parties on Taobao’s online store was advertised as”low sugar”, and the actual product nutritional content table It shows that the content of carbohydrates per 100 grams is 62 grams, which does not meet the requirements of low sugar in the GB28050-2011 standard. According to Article 28 of the Advertising Law of the People’s Republic of China:“Advertising deceives and misleads consumption with false or misleading content Otherwise, it constitutes a false advertisement.” The Jiujiang District Market Supervision Bureau imposed administrative penalties on it according to law.
After reading these typical cases
Do you have any understanding of the”routines” in false and illegal advertisements?
The editor of reminds you that you must beware of the”lie” in the advertisement!
keep your eyes open and consume carefully~