In recent years, Shandong Province, based on its geographical characteristics, has given full play to its unique advantages, has implemented the protection of special-quality product geographical indications as a powerful starting point for the rural revitalization strategy, and has done a good job in the protection of geographical indications from the declaration and application of geographical indication protection products , To promote the development of regional economy by leaps and bounds. By organizing the preparation of the”Regulations for the Use of Special Geographical Indications” Shandong Province local standards, carrying out the replacement of the new version of the special geographical indications, strengthening the service of the application of geographical indication protection products, etc., strive to improve the protection of geographical indications.
So far, there are 792 geographical indication trademarks in the province, ranking first in the country for 10 consecutive years, 80 geographical indication protection products, and 17 products on the mutual recognition list of the China-EU geographical indication agreement.
2021 is the first year of the”14th Five-Year Plan” and a key year for the high-quality development of geographical indications. Shandong Province will take the promulgation and implementation of the”National Geographical Indication Product Protection Demonstration Zone Construction Management Measures (Trial)” as an opportunity to earnestly study and implement the relevant provisions of the”Measures” and actively promote the creation of a geographical indication product protection demonstration zone. Strengthen investigation and research, and establish an advantageous resource database of geographical indication products in our province. In conjunction with World Intellectual Property Day, China International Trademark Brand Festival, Geographical Indication Expo and other activities, promote and promote a group of geographical indication products in our province, enhance brand awareness and reputation, and help high-quality geographical indication products”go global” and make the protection of geographical indications Promote the development of specialty agricultural products industry and comprehensively promote the powerful engine of rural revitalization.