The North American new crown epidemic has witnessed the rise of the US seafood e-commerce industry. During the Global Seafood Market Conference (GSMC) hosted by the National Fisheries Institute (NFI) online, Chris Dubois, vice president of Information Resources Inc (IRI), an American market analysis agency, said that in 2020, U.S. seafood e-commerce sales will reach 1.1 billion US dollars , An increase of 122%over 2019.
Dubois pointed out that in the e-commerce sector, the sales of shelf-stable seafood were approximately US$340 million, an increase of 124%over the previous year; the sales of frozen seafood were approximately US$715 million, an increase of 121%. From March to October last year, the e-commerce revenue of a well-known seafood retail company (anonymous) on the East Coast of the United States increased from 6%to 30%.
Dubois also pointed out that in the field of e-commerce, American consumers have the habit of repeatedly buying products of the same brand, and online shopping is more sticky. When a product becomes an explosive product, the continuity of sales will be guaranteed.
Dubois predicts that the U.S. seafood e-commerce market will continue to maintain significant growth in 2021.