1. Hongyang Electronic Commerce Service Department (Chen Jianhong), Nanjie Town, Guangning County publishes false advertising case
The party has set up an online shop on the Taobao shopping platform. The Taobao business website is:https://shop103667830.taobao.com/?spm=2013.1.1000126.2.6113443frvEaRA. The webpage of the party’s sale of”rye meal replacement bread” marked:”Bread box for breakfast, low-fat, low-fat, low-calorie, low-fat…”. And the actual photos of”rye meal replacement bread” show:watermelon flavored fairy tale, 20200625, rye meal replacement bread…nutrient composition table:item, per 100g…fat, 7.9g…the party sells it in the online store opened by him””Rye meal replacement bread” declared it to be a”low-fat” food, but its actual nutritional content did not match the promotional information. This behavior violated Article 28 of the Advertising Law of the People’s Republic of China. According to Article 55, Paragraph 1 of the”Advertising Law of the People’s Republic of China”, the Guangning County Market Supervision Administration issued an administrative penalty on August 13, 2020, imposing a fine of 2,100 yuan.
2. Zhaoqing Yuhao Health Management Co., Ltd. issued an illegal advertisement case.
The party’s WeChat public account”Yuhao Health Management Co., Ltd.” released three promotional articles, namely:”Following the solar terms to health care-Spring Equinox”,”[Food] In Lixia,’flash shopping’ special delicacies start the hot season”,”Goddess Day is more suitable with Chinese medicine sachets”. The specific content is as follows:
One is the products and functions promoted by”Following the solar terms to health care-vernal equinox”:1.”Angelica sinensis and Beiqi shrimp”, materials:shrimp, angelica , Astragalus, effect:invigorating qi and promoting yang, nourishing blood and moistening the intestines, 80 yuan per serving; 2,”quail egg yam meat cake”, material:pork, yam, quail egg, effect:nourishing the spleen, nourishing stomach, nourishing body fluid and benefiting the lung, 45 yuan per serving; 3.”Artemisia argyi fish cake”, material:dace, wormwood, efficacy:warming the collaterals, dispelling cold and relieving pain, 35 yuan per serving; 4.”fried moringa noodle with green onion”, material:moringa noodle , Green onion, effect:moisturizing the intestines, detoxification and beauty, 28 yuan per serving… etc.
The second is”[Food] In Lixia, the’flash sale’ specialties start the hot season” promoted products and functions:1.”Steamed lotus root meatballs” , Main ingredients:pork, lotus root, effect:clearing away heat and producing body fluid, nourishing the spleen and stomach, flash sale price:36 yuan per serving; 2.”Osmanthus cod”, main ingredients:silver cod, sweet-scented osmanthus, ginger, effect:refreshing appetizer, beauty Beauty, flash sale price:188 yuan/part; 3.”Houttuynia cordata”, main material:Houttuynia cordata, effect:heat-clearing and detoxification, diuretic and drenching, flash sale price:30 yuan/part…… etc. .
The third is”Goddess Festival and Chinese medicine sachets are more suitable.” The products and functions promoted are:1.”Goddess sachets (jasmine flavor)”, the main raw materials :Lemon, chrysanthemum, jasmine, special Chinese medicinal powder, etc., main functions:regulating qi, relieving stagnation, clearing liver, 38 yuan/piece; 2.”Goddess sachet (rose flavor)”, main raw materials:rose, chrysanthemum, wormwood, Special Chinese medicine powder, etc., main functions:soothing liver, regulating qi, improving eyesight, 38 yuan/piece; 3.”Goddess sachet (osmanthus flavor)”, main raw materials:rose, osmanthus, wormwood, special Chinese medicine powder, etc. Main functions:Promoting Qi, Relieving Depression, Warming Classics, 38 yuan per month… etc.
The company has carried out commercial promotion of the efficacy or main functions of”Angelica sinensis”,”Steamed lotus root meatballs”, and”sachet” products. The content involves disease treatment functions, and uses medical terms or terms that are confused with drugs. The company’s behavior violated Article 17 of the Advertising Law of the People’s Republic of China. In accordance with the provisions of Article 58 Paragraph 1 (2) of the”Advertising Law of the People’s Republic of China”, the Gaoyao District Market Supervision Administration issued an administrative penalty on July 2, 2020, imposing a fine of 18420 yuan.
3. Xinxinglong Agricultural and Sideline Products Store (Chen Xuexin) in Nanjie Town, Guangning County publishes illegal advertising case
The party sells”Chuanbei Xueli Soup” in the online store of the micro-shop shopping platform set up by him, and indicates”Efficacy” in the”Chuanbei Xueli Soup” online store advertisement :Nourishing the lungs, clearing dryness, resolving phlegm and relieving cough, and beautifying the face”, promoting the”Chuanbei Xueli Decoction” as a disease treatment function, which violates Article 17 of the”Advertising Law of the People’s Republic of China””Except for medical treatment and medicine , In addition to medical device advertisements, any advertisements that involve disease treatment functions are prohibited, and medical terms or terms that are likely to confuse the promoted products with drugs and medical devices shall not be used, which constitutes the publication of illegal advertisements. According to Article 58 of the Advertising Law of the People’s Republic of China, the Guangning County Market Supervision and Administration Bureau issued an administrative penalty on September 24, 2020, imposing a fine of 3,100 yuan.
4. Guangdong DaDa Biotechnology Co., Ltd. published illegal advertisement case
The party advertises”Heart-Nourishing Tea” on the WeChat official account set up by him. The advertisement contains the following content:”Heart-Heart Tea is the nemesis of cardiovascular and cerebrovascular diseases. It not only has the effects of nourishing blood, nourishing blood, replenishing qi, promoting blood circulation and removing blood stasis, but also lowering blood pressure, lowering blood fat, strengthening the spleen and stomach, and assisting digestion. Long-term use can increase human immunity, enhance heart power, and prevent cerebral embolism. , Coronary heart disease, atherosclerosis, and blood vessel blockage have a certain adjuvant treatment effect, which is the gospel for cardiovascular and cerebrovascular patients.” The company claims that “Yangxin Tea” has a disease treatment function, and violates Article 17 of the “Advertising Law of the People’s Republic of China”. Terms or terms that are likely to confuse the merchandise being promoted with drugs and medical devices. According to Article 58 of the”Advertising Law of the People’s Republic of China”, the Guangning County Market Supervision Administration issued an administrative penalty on September 24, 2020, imposing a fine of 2,000 yuan.