Editor’s note:Since the implementation of the Geographical Indication Agricultural Products Protection Project in 2019, agricultural and rural departments at all levels have actively promoted and acted actively, achieving positive results and forming a number of geographic The typical experience of marking agricultural products leading the development of rural characteristic industries. The experiences and practices of some regions are now published for learning and reference.
Fujian:Ecological base, Anxi Tieguanyin green synergy
Anxi Tieguanyin is produced in Anxi County, Fujian Province, the birthplace of Tieguanyin. Its unique”orchid fragrance? Guanyin rhyme” is highly regarded and selected as the first batch of China-Europe Geographical Indications List of Agreement Protection. In recent years, with the support of the Geographical Indication Agricultural Products Protection Project, Anxi County has been playing the main ecological card, and Anxi Tieguanyin has achieved a comprehensive improvement in variety, quality and brand. One is to strengthen ecological three-dimensional protection. From the three levels of the county’s large ecology, the small tea mountain ecology, and the soil micro ecology, we will strengthen the ecological environment protection and restoration of the production area. Promote the substitution of organic fertilizers for chemical fertilizers, effectively improve the soil of tea gardens, and continue to improve soil fertility. In Fujian Province, the first”Mountain Long System” was created to strictly prohibit the destruction of forests to grow tea and protect the ecological environment of tea gardens. The second is to strengthen green standard production. Strengthen the protection of Anxi Tieguanyin germplasm resources, promote the”short spike cutting” vegetative propagation technology, and the promotion rate of fine varieties in the county reaches 100%. Innovatively build a biological information confrontation and intelligent pest control system, and implement green prevention and control. Established a national standardization production base for green food raw materials (tea) and 22 provincial-level standardization demonstration bases for tea-related high-quality agricultural products. The third is to strengthen the inheritance of traditional crafts. In accordance with traditional production techniques, 119 large-scale tea factories have been cleaned and transformed, 44 large-scale enterprises have been supported to optimize traditional processing techniques, and Anxi Tieguanyin Masters have been held continuously, and training for 10,000 people in the tea industry has been held to promote the craftsmanship. The fourth is to strengthen the full traceability management. The implementation of the certification system and the”one product, one code” traceability parallel, the county’s agricultural product geographical indication enterprises are included in the Fujian agricultural product traceability platform management, to achieve full traceability, export tea 100%through the official inspection of the exporting country for 13 consecutive years. Consumers will enhance the market recognition and credibility of authentic Anxi Tieguanyin by”recognizing the standard”,”recognizing the brand” and”recognizing the code”, and promote high quality and good price.
Henan:Standards lead, Ruyang sweet potato stable quality and strong brand
Ruyang sweet potato is produced in Ruyang County, Henan Province. Its history can be traced back to the Qianlong period of the Qing Dynasty. The shape of the potato is beautiful, the skin is purple and the flesh is white, and the flavor is unique. Favored by consumers. Through the implementation of the Geographical Indication Agricultural Products Protection Project, Ruyang County has strengthened standard leadership, promoted integrated management, and achieved both quality and brand improvements. One is to deepen school-land cooperation and promote standardized planting. In order to maintain the unique quality of Ruyang sweet potato and improve the level of automated production equipment, Ruyang County has in-depth cooperation with relevant universities to carry out scientific research, public relations and technology research and development such as Ruyang sweet potato production environment and unique quality, intelligent storage control system, and plan Ruyang sweet potato core base 50,000 mu, the Ruyang Sweet Potato Modern Agricultural Industrial Park will be built with high standards to realize the integrated management of virus-free potato seedling research and development, seed potato breeding and technology promotion. The second is to build a traceability supervision system and strictly regulate the use of standards. Relying on the national agricultural product quality and safety traceability platform and the county, township, and village three-tier supervision and inspection system, the Ruyang sweet potato traceability monitoring and supervision system was established. At the same time, through strict control, careful authorization and other management measures, to improve the standardization of the authorization and use of signs. Ruyang Sweet Potatoes have authorized 16 units to use geographical indications, with a production scale of 33,000 mu, and an annual average of more than 60,000 tons of labeled products. The third is to dig deep into the brand culture and strengthen demonstration drive. Carry out brand planning and research, dig deeper into Ruyang sweet potato farming culture, and create a”Ruyang sweet potato-potato fragrance on the dragon bone” series of geographical indication agricultural products cultural system. The”Ruyang Sweet Potato Taobao Village E-commerce Incubation Base” has been built, and 10 geographical indication brand display windows integrating seedling cultivation, production, processing, storage and sales have been built, which have become models that can be used for reference and can be promoted.
Sichuan:Conserving seeds and developing business, Neijiang pig industry is steadily steadily
Neijiang pigs have been domesticated for more than 1,800 years in Neijiang City, Sichuan Province. They have the advantages of strong adaptability, strong disease resistance, and good meat quality. They are the first batch in my country Livestock and poultry genetic resources protect one of the local pig breeds. Under the promotion of the Geographical Indication Agricultural Products Protection Project, Neijiang City focused on protecting the seeds and promoting the industry, and promoted the development of the characteristic pig industry in Neijiang to achieve practical results. One is to build a multi-level protection system. From a single seed preservation state of 150 core groups of national seed farms, a multi-level seed preservation system including national seed farm preservation, backup farm preservation, and freezing of somatic cells, semen, embryos, etc. has been built. The second is to develop the”leading enterprise + family farm” model. Adhere to the”government guidance + scientific research institutes + leading enterprises” model, build the Neijiang Pig Research Institute, introduce leading enterprises, and build the entire Neijiang Pig industry chain. Adopt the”leading enterprise + family farm” model, vigorously develop the standardized, large-scale, and green”planting and breeding cycle” model, and build 231 family farms with an annual output of 600-1000 Neijiang pigs, with an annual output of more than 250,000 head. The third is to promote the development of”geographical indication + corporate brand”. Focus on building the public brand of Neijiang pig geographical indication area, forming many well-known corporate brands such as”Heidexiang”,”Hongji Black Pig” and”Aubahe”. 89 Neijiang pig specialty dishes experience halls and product specialty stores were opened in Chengdu, Chongqing and other places to promote Neijiang pig products from Neijiang to the whole country. The fourth is to promote employment and increase income. Neijiang pigs have led to more than 2,000 jobs. Farmers can earn 400-700 yuan of income from “representative breeding” of 1 Neijiang pig. The average market price of Neijiang pig’s pork has stabilized at about 48 yuan per catty, and the average output value has increased from 4,000 yuan rose to 10,000 yuan, and the output value of Neijiang pigs in 2020 is nearly 2.5 billion yuan.
Shaanxi:Combination of production and management, full development of Dali Dongzao
Dali Winter Jujube is produced in Dali County, Shaanxi Province. The jujube meat is milky white and tender, with a tender and crisp taste, which is very popular among consumers. Through the implementation of the Geographical Indication Agricultural Products Protection Project, Dali County has promoted the integration of production and management to achieve a comprehensive upgrade of the industry. The county’s planting area is 420,000 mu, with an annual output of 500,000 tons and an annual output value of 5 billion yuan. It has become a pillar industry for county economic development. One is to promote the standardization of the entire industry chain. The”Dali Dongzao Landmark Product Quality Control Technical Specifications” and the”Geographical Indication Product Dali Dongzao” local standards covering the entire industry chain have been formulated. According to the standards, establish a germplasm resource nursery for Dali Dongzao, and strengthen the purification, rejuvenation, demonstration and propagation of characteristic germplasm. Establish a core demonstration base of 15,000 acres, introduce Dongzao Optoelectronics intelligent sorting production line, support enterprises to research and develop deep-processed products, form a standardized development of the entire industry chain of planting, post-production finishing, and deep-processing, and increase product added value. The second is to implement the”one certificate, one code” management system. All production and business entities and farmers are required to establish a sound production record system. The production and operation entities that are included in the supervision of the quality and safety traceability platform shall be equipped with instruments and equipment such as pesticide residue testers, sugar meters, etc., implement traceability QR code management, and promote trial management of edible agricultural products certification. The third is to focus on brand superposition empowerment. Dali County signed the”Sign Authorized Use Agreement” with 23 companies (cooperatives) with high credibility to standardize the use of geographical indications and realize products with”dual standards and one certificate” (geographical indication signs, quality traceability signs, and edible agricultural products certification) Going on the market, comprehensively promote the unified product name, unified brand identity, unified brand promotion, unified packaging design, unified product traceability, and enhance brand influence and credibility.
Guangxi:Comprehensive cultivation, Sanjiang rice field carp”Yuelongmen”
Sanjiang rice field carp is produced in Sanjiang Dong Autonomous County, Guangxi Zhuang Autonomous Region. It has a long history of breeding. Its tender meat, soft bone spurs, and sweet fish soup have been widely recognized. Sanjiang Dong Autonomous County, through the implementation of the Geographical Indication Agricultural Products Protection Project, organically integrates the rice-fishery comprehensive planting and breeding industry with the traditional culture of ethnic minorities, and successfully created the Sanjiang characteristic agricultural landmark business card. One is to promote comprehensive planting and breeding throughout the chain. The construction of the Sanjiang Rice Field Carp Propagation and Multiplication Protection Center will achieve an annual supply of more than 60 million. Formulated the technical regulations and product standards for the production of carp breeding in Sanjiang rice fields, built a quality inspection room, and strengthened characteristic quality and quality safety inspections. Build a standardized production demonstration base for carp in Sanjiang rice fields, and drive the development of the county’s integrated rice and fish farming standardization. The second is to promote brand building in all directions. Carp the Sanjiang paddy field carp into the campus activities, combining industrial development with student education. Organize enterprises to participate in trade fairs such as agricultural product fairs and agricultural trade fairs to expand brand influence and popularity. Combining the advantages of”ecology + tourism” resources, and taking the rice fish festival and the Doye festival as an opportunity, tourists can deeply experience the carp culture of Sanjiang rice fields. The third is to build poverty alleviation industries across the county. The county’s Sanjiang rice fields have a comprehensive cultivation area of 76,600 mu of carp, rice, and fish, covering 15,864 poor households in the county, with an industry coverage rate of 72.29%, and the per capita income of the poor population increased by more than 1,000 yuan. The integrated rice-fishing industry has become one of the leading industries for the people of Dong Township to get rid of poverty and increase income.
Guizhou:production and sales docking, Guanling cattle enter the”bull” market
Guanling cattle is produced in Guanling County, Anshun City, Guizhou Province, which is known as the”natural greenhouse”. It is one of the national key protected local livestock and poultry products. Higher edible value, economic value and development value. With the support of agricultural products under the Geographical Indication Protection Project, Guanling County has strengthened the docking of production and sales, and promoted the Guanling cattle brand to the whole country. The first is to implement standard production and implement standard listings. Local standards such as”Guanling Cattle” and”Guanling Cattle Feeding Management Technical Regulations” have been issued. Realized that all farms with a scale of 30 or more were produced and operated according to the standard, signed the”Guanling Cattle Logo Use Authorization Letter” with enterprises that met the standards, fully implemented the market with the standard, severely cracked down on illegal use of the standard, and protected the standard use of the enterprise rights and interests. The second is to build a high-standard base and develop contract agriculture. Establish a standardized model breeding area for cows capable of breeding Guanling cattle, a demonstration base for processing and storage of high-yield pasture and forage grass, and a core protection zone for Guanling cattle, establish a quality and safety monitoring system for Guanling cattle slaughter meat, and implement”company + cooperative + farmer” The order planting model. The third is to smoothly connect production and sales, and the”bull” market continues to expand. Adopting the business model of”ranch + slaughterhouse + retail market”, the products are directly supplied to many famous restaurants and vocational colleges. Strengthen the packaging design and promotion and marketing of Guanling cattle product series, open Guanling cattle geographical indication product experience stores in many cities across the country, and encourage local Guanling enterprises to go out. Guanling people operate 1,960 beef restaurants and beef shops nationwide. The supply of products is in short supply, and the value of Guanling cattle has been reflected, and it has truly realized”Guanling cattle grow up.”
Source:Department of Agricultural Product Quality and Safety Supervision, Ministry of Agriculture and Rural Affairs