The third batch of typical cases of illegal advertisements investigated by the Suzhou market supervision system in 2020
By: Date: 2021-01-04 Categories: chinesefood Tags: ,
  Since 2020, the Suzhou market supervision system has continued to carry out the rectification of false and illegal advertisements, insisting on taking problems as the guide, serving the people’s livelihood as the foundation, and highlighting the lives of the people. Property safety is closely related to key areas, highlighting Internet media with relatively high illegal rates, focusing on cracking down on false and illegal advertising, and effectively safeguarding the legitimate rights and interests of the people.

   In order to further warn against illegal advertising activities and enhance the public’s ability to identify and prevent false and illegal advertisements, the third batch of typical illegal advertisements investigated and dealt with by the Suzhou market supervision system in 2020 is hereby announced Case:

  Case 1:Zhangjiagang Baihuixian Agricultural Products Trade Co., Ltd. illegal advertising case

   The party concerned marked on the blackboard in the “Lin’an Chunsun” sales area, “Xianlida Lin’an authentic spring bamboo shoots can eliminate phlegm and remove blood stasis, treat high blood pressure and high blood fat. Hyperglycemia has a certain preventive effect”; the price tag of”3A grade imported black extract” is marked”to nourish blood and relieve fatigue”; the price tag of”5A grade Australian prunes” is marked”intestinal promotion””Wriggling” and other content. The parties’ propaganda that ordinary food has health-care functions, disease-treatment functions, and the use of absolute terms violates Article 17, Article 9 (3) of the”Advertising Law of the People’s Republic of China” and Article 16 of the”Advertising Regulations of Jiangsu Province” Article 2 Provisions. According to Article 58 Paragraph 1 Item 2 of the”Advertising Law of the People’s Republic of China” and Article 55 Paragraph 1 of the”Advertising Regulations of Jiangsu Province”, the Zhangjiagang Market Supervision Bureau stopped the parties in October 2020. Publish illegal advertisements and fine an administrative penalty of 50,000 yuan.

  Case 2:Changshu Bixin Real Estate Development Co., Ltd. suspected of publishing illegal advertisements

   The parties announced in their sales office”High-speed rail new city appreciation is guaranteed”,”Shanghai high-speed rail within about half an hour within the Suzhou, Wuxi, Jiaxing, Kunshan high-speed rail business district House prices are all higher than 20,000 yuan/m2″;”Golden period of economic rebound for buying houses”,”The value of the Changshu sector will double again! Now buying Hyde Mingzhu is investing in a more reliable future with less money!” and other advertisements content. The company was unable to provide the proof materials and source of the above advertisements. The location of the Changshu High-speed Railway Station in the advertisement did not match the actual situation. The real estate advertisements containing appreciation and investment return promises violated Article 11 of the Advertising Law of the People’s Republic of China. Clause, Article 26 (1), Article 28, Paragraph 2 (2). In accordance with the provisions of Article 55, Paragraph 1, Article 58, Paragraph 1, Item (8), and Article 59, Paragraph 1, Item 2 of the”Advertising Law of the People’s Republic of China”, Changshu Market Supervision Bureau In September 2020, the party was ordered to stop publishing illegal advertisements and a fine of 50,000 yuan was imposed.

  Case 3:Jiangsu Langbao Supply Chain Management Co., Ltd. issued a false advertisement case

   The advertisement of Philips mite-removing lamp published by the party through Taobao’s store contains”Ultraviolet anti-virus lamp can inactivate microorganisms. It is a medical sterilization and disinfection equipment. The Committee recommends that ultraviolet rays are preferred for disinfection, and that “short-wave UVC ultraviolet rays can kill coronavirus” and other content. The advertisements published by the parties used the names of state agencies and used the epidemic to conduct commercial hype to mislead consumers. Their behavior violated Article 9(2) and Article 28(1) of the Advertising Law of the People’s Republic of China. In accordance with the provisions of Article 55, Paragraph 1 and Article 57, Paragraph (1) (1) of the”Advertising Law of the People’s Republic of China”, the Taicang Municipal Market Supervision Bureau ordered the parties to stop in October 2020. Publish illegal advertisements and fine an administrative penalty of 50,000 yuan.

  Case 4:Taicang Guangci Hospital issued false and illegal advertisements

   the client posted on his self-built website, “Inheriting the essence of Korean fine natural plastic surgery, Guangci Plastic Surgery Team, Guangci Deputy Senior Physician Team” and other advertisements and pictures, It was found that they were not physicians at the hospitals involved; the advertisements included “expensive investment in the introduction of many top international medical equipment” and other textual content. It was found that the ventilators, anesthesia machines, liposuction machines and other equipment in the hospitals of the parties concerned were all domestically made common The equipment is not the world’s top medical equipment promoted by it; in the advertisement,”Yao XX, Zhang ……” A total of 14 people’s preoperative and postoperative comparison photos, related plastic surgery diaries, and real cases. After investigation, it was found that some were copied over the Internet and were not real cases of the court. The above-mentioned actions of the parties violated the provisions of Article 4, Paragraph 1 of the Advertising Law of the People’s Republic of China. In accordance with the provisions of Article 55, Paragraph 1 of the”Advertising Law of the People’s Republic of China”, the Taicang Market Supervision Administration issued an order in August 2020 to stop publishing illegal advertisements and fined an administrative penalty of 28,000 yuan.

  Case 5:Suzhou Huawei Zhenpin Cosmetics Co., Ltd. issued false and illegal advertisements

   The person concerned declared on his WeChat public account that “The water light revitalizing essence can improve the dullness of the skin, and the whitening and moisturizing molecules can quickly penetrate the skin and muscle base, and lighten the pigment”,”Rose Hydrosol has anti-inflammatory and anti-inflammatory effects, refreshing oil-controlling, whitening, rejuvenating, anti-inflammatory and anti-inflammatory effects” After investigation, the company’s cosmetics advertised on the webpage belong to ordinary cosmetics, and none of them have obtained the domestic special-purpose cosmetics license. They used the relevant vocabulary such as”whitening, spot reduction, anti-inflammatory, sterilization” in the promotion of WeChat public account. There is no valid basis to prove its authenticity. The behavior of the parties violated the second paragraph of Article 28 of the Advertising Law of the People’s Republic of China. According to the provisions of Article 55 of the”Advertising Law of the People’s Republic of China” and Article 58 Paragraph 1 (2), the Kunshan Municipal Market Supervision Administration issued a fine to the parties concerned in September 2020 to stop publishing illegal advertisements An administrative penalty of 6000 yuan.

  Case 6:Suzhou Kangyilai Trading Co., Ltd. published a case against public order and good customs

   the party announced in its Taobao online store”Kangyilai Health Products Specialty Store””Are you ready, wow 58 minutes, you are really good”;”Men can not be soft , Let alone say no, be a pure man”;”American Ginseng Epimedium Achieves Great Men” and other advertisements. The advertisements published by the parties violated public order and good customs, and their behavior violated Article 9 (7) of the Advertising Law of the People’s Republic of China. In accordance with the provisions of Article 27, Paragraph 1 (1) and Article 57 (1) of the”Administrative Punishment Law of the People’s Republic of China”, the Market Supervision Administration of Wujiang District, Suzhou City issued a The parties made an order to stop publishing illegal advertisements and fined an administrative penalty of 50,000 yuan.

  Case 7:Jiangsu New Future Education Technology Co., Ltd. released the illegal training advertisement case

   the party concerned promoted the contents of the words”Soochow Feiyue Project Passing Rate as High as 98%” and”Guaranteed Admission” on the advertising leaflets published by the parties. The behavior of the parties violated the provisions of Article 24 of the Advertising Law of the People’s Republic of China, and made explicit or implicit guarantees of the effects of education and training. In accordance with the provisions of Item 6 of Article 58 of the”Advertising Law of the People’s Republic of China”, in November 2020, the Market Supervision and Administration Bureau of Wuzhong District, Suzhou City imposed an administrative penalty of stopping publishing illegal advertisements and fined 1,500 yuan.

  Case 8:Suzhou Weiyi Industrial Investment Development Co., Ltd. issued a false and illegal advertisement case

  The parties promoted on their company’s website that”The Group currently has 35 educational entity projects:including 18 directly operated kindergartens and 14 children’s English training institutions, as well as participating Invest in 3 international schools”;”The financial venture capital section of the Group is committed to providing one-stop financial services such as equity investment, auxiliary listing, financial consulting, and management consulting for SMEs.” After investigation, the actual situation of the company was not consistent with the publicity, and it was unable to provide relevant evidence. The parties concerned have not applied for a financial service license, nor have they actually carried out the financial service business as publicized. The above behavior of the parties violated the provisions of Article 28, Paragraph 2, Item 2 of the Advertising Law of the People’s Republic of China. According to Article 55, Paragraph 1 of the Advertising Law of the People’s Republic of China, the Suzhou Xiangcheng District Market Supervision and Administration Bureau imposed an administrative penalty of cessation of illegal activities on the parties in September 2020 and a fine of 10,400 yuan.

  Case 9:Case of false advertisements published by Dongzhu Impression Tianyuan Restaurant in Suzhou High-tech Zone

  The party posted the words”Steamed Taihu White Fish” in the shop’s publicity column, and the menu”Taihu Whitebait Scrambled Eggs” was printed on the menu. Upon investigation, the ingredients used by the parties were purchased from the wholesale market, not from Taihu Lake, which constituted a false and illegal advertisement. This behavior violated the provisions of Article 28, Paragraph 2 of the Advertising Law of the People’s Republic of China. According to the first paragraph of Article 55 of the”Advertising Law of the People’s Republic of China”, in November 2020, the Suzhou High-tech Zone Market Supervision Administration issued an administrative penalty of stopping publishing illegal advertisements and imposing a fine of 1,175 yuan.

  Case 10:Suzhou Gusu District Victoria’s Secret Medical Beauty Clinic Co., Ltd. issued a false and illegal advertisement case

  The client posted an advertisement for 7 foreign doctors in his store, “Introduction to famous doctors, there is a famous medical team behind each hair,” Dr. AlanJ. Bauman’s U.S. qualification certification:New York School of Medicine Doctorate, CoretManus Award, American Hair Repair Surgery Committee Member of the American Hair Repair Surgery Committee Field of expertise:FUE body hair transplantation, burn hair reconstruction, beard and beard planting scar repair” and other 7 foreign doctors’ profiles, photos and areas of expertise. After investigation, the actual client’s company None of the 7 foreign doctors had a consultation. The above behavior of the parties violated the provisions of Article 28, Paragraph 2, Item 2 of the Advertising Law of the People’s Republic of China. According to the 55 According to the provisions of the paragraph, the Market Supervision and Administration Bureau of Gusu District, Suzhou City imposed a fine of 10132 yuan on the party concerned in November 2020 to stop the illegal act.