Food Partner Network News It was learned from the Hurun Report that the Hurun Research Institute released the”Hurun Most Valuable China Brands 2020″ on January 21, the top 200 Valuable Chinese brands made the list. This is the 15th consecutive year that the Hurun Research Institute has released the Hurun Brand List. Among the 2020 top brands, 26 brands in the food sector are on the list, including 11 brands in the food and beverage industry and 15 alcohol brands in the alcohol industry.
According to reports, non-state-owned brands account for 60%of the top 200, and state-owned brands account for 40%. The threshold for listing is 6 billion yuan, an increase of 2 billion yuan from last year, a record high; the threshold for the top 100 to be included is 18 billion yuan, 3.5 billion yuan higher than last year. The total value of the top 200 Chinese brands is 9.2 trillion yuan, an increase of 20%over last year. Among the top 200 national brands, 82 brands have increased in value compared to last year, and 10 brands have remained unchanged. The brand value of Kweichow Moutai rose by 63%, surpassing RMB 1 trillion for the first time, becoming the”most valuable Chinese brand” for the third time in a row; Wuliangye’s brand value doubled to RMB 295 billion, rising 7 places to fifth.
In addition, 60%(118) of the top 200 are private brands, 8 more than last year. 58 private brands have entered the top 100 in the country, 5 more than last year. Eight private brands entered the top ten in the country, three more than last year. Among the 38 new brands on the list, 33 are private brands, and two of the new brands involved in the food field are China Feihe and Langjiu. The brand value of 17 brands has more than doubled in the past year. Among them, Nongfu Spring has increased by nearly 17 times and is the brand with the largest value increase on the list.
Among the top ten industries with the most brands on the list, food and beverages rose 38%, with 11 brands on the list, 7 of which are private brands. The total brand value of the brands on the list accounts for 4%of the entire list. Among them, Haitian replaced Yili as the most valuable brand in the food and beverage industry. Its brand value rose 95%from last year to 120 billion yuan; Nongfu Spring rose from 11th to second, and its brand value rose from 1675%to 71 billion yuan from last year. Crane ranked third on the list for the first time. Inner Mongolia and Zhejiang are the regions with the most brands on the list in the food and beverage industry, each with 2 brands on the list.
2020 Food and Beverage Brand Value Ranking
|
Private ranking
|
National ranking
|
Brand
|
Brand value (100 million yuan)
|
Increase
|
Parent company
|
Proportion of brand value to parent company’s market value
|
|
1 –
|
1 ↑
|
Haitian
|
1,200
|
95%
|
Haitian Flavor Industry
|
22%
|
|
2 ↑
|
2 ↑
|
Nongfu Spring
|
710
|
1675%
|
Nongfu Spring
|
20%
|
|
3 *
|
3*
|
Chinese Flying Crane
|
430
|
–
|
Chinese Flying Crane
|
30%
|
|
4 ↓
|
Yili
|
405
|
-49%
|
Yili shares
|
16%
|
|
|
5 ↓
|
Shuanghui
|
285
|
33%
|
Shuanghui Development
|
16%
|
|
|
6 ↓
|
Mengniu
|
180
|
-55%
|
Mengniu Dairy Industry
|
14%
|
|
|
4 ↓
|
7 ↓
|
Wahaha
|
145
|
-9%
|
Wahaha
|
18%
|
|
5 ↓
|
8 ↓
|
Dali
|
115
|
-32%
|
Dali Foods
|
19%
|
|
6 ↓
|
9 –
|
Tianwei Food
|
90
|
80%
|
Tianwei Food
|
21%
|
|
7 ↓
|
10 ↓
|
Peach and plum bread
|
85
|
-15%
|
Peach and plum bread
|
20%
|
|
11 ↓
|
Wang Lo Kat
|
80
|
45%
|
Wang Lo Kat
|
23%
|
Source:”2020 Hurun Brand List”
↑Compared to last year’s ranking rise, ↓Compared to last year’s ranking decline, *Compared to last year’s new ranking
There are a total of 15 alcohol brands in the wine industry, of which only Langjiu is a private brand (reformed into a family business through a state-owned enterprise). The total brand value of the wine brands on the list accounts for 17%of the entire list. The top four in the liquor industry are still Kweichow Moutai, Wuliangye, Guojiao 1573 and Mengzhilan. Fenjiu rose from seventh to fifth, and its brand value increased by 204%over last year.
2020 Liquor Brand Value Ranking
|
Private Ranking
|
National Ranking
|
Brand
|
Brand value (100 million yuan)
|
Increase
|
Parent company
|
Brand value as a percentage of the parent company’s market value
|
|
1 –
|
Kweichow Moutai
|
10,400
|
63%
|
Kweichow Moutai
|
48%
|
|
|
2 –
|
Wuliangye
|
2,950
|
103%
|
Wuliangye
|
32%
|
|
|
3 –
|
National Cellar 1573
|
620
|
80%
|
Luzhou Laojiao
|
28%
|
|
|
4 –
|
Dream Blue
|
355
|
20%
|
Yanghe shares
|
19%
|
|
|
5 ↑
|
Fenjiu
|
350
|
204%
|
Shanxi Fenjiu
|
18%
|
|
|
6 ↓
|
Tsingtao Beer
|
260
|
44%
|
Tsingtao Beer
|
25%
|
|
|
7-
|
Gujing Gong
|
175
|
52%
|
Gujing Gongjiu
|
16%
|
|
|
8 ↓
|
Snowflakes
|
160
|
-6%
|
China Resources Beer
|
12%
|
|
|
9 ↑
|
Luzhou Laojiao
|
100
|
82%
|
Luzhou Laojiao
|
5%
|
|
|
10-
|
Sky Blue
|
85
|
21%
|
Yanghe shares
|
4%
|
|
|
11 *
|
National Fate
|
80
|
–
|
The Destiny of the World
|
13%
|
|
|
1 *
|
12*
|
Langjiu
|
75
|
–
|
Langjiu
|
19%
|
|
13 ↓
|
Blue of the Sea
|
70
|
17%
|
Yanghe shares
|
4%
|
|
|
13 ↑
|
Shuijingfang
|
70
|
40%
|
Shuijingfang
|
21%
|
|
|
15 ↓
|
Harbin Beer
|
65
|
-38%
|
Anheuser-Busch InBev
|
1%
|
Source:”2020 Hurun Brand List”
-Compared to last year’s ranking unchanged, ↑compared to last year’s ranking increased, ↓compared to last year’s ranking decreased, *compared to last year’s new ranking Ranking
Original link:https://www.hurun.net/zh-CN/Info/Detail?num=P7K62F7X3YHQ
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