On January 5th, 6 companies including Jishou Miaojiang Tea Technology Co., Ltd. received a New Year gift package as the first batch of”Xiangxi Golden Tea” Enterprises that require the use of special signs for geographical indication trademarks are granted the right to use the new version of special signs for geographical indications by the State Intellectual Property Office.
According to the data released by Hunan Provincial Intellectual Property Office, as of the end of 2020, there are 8 geographical indication trademarks including”Anhua Dark Tea” and”Liuyang Fireworks” 224 This company has been authorized by the State Intellectual Property Office.”Xiangxi Golden Tea” is the only geographical indication trademark of the new version of the exclusive geographical indications approved for use in Xiangxi Autonomous Prefecture in 2020. The launch of the new version of special geographical indications has ended the co-existence of multiple special geographical indications in my country, is conducive to consumers’ identification of geographical indication products, reduces the operating costs of producers, and facilitates the supervision and enforcement of geographical indications.
In recent years, the Xiangxi Prefecture Committee and State Government has adopted the geographical indication of”Xiangxi Golden Tea” as an industry that consolidates poverty alleviation and realizes rural revitalization. Xiangxi Prefecture market supervision Relying on the resource advantages of Xiangxi, the bureau starts from digging deep into the brand value and enhancing the added value of products, to optimize the base construction, strengthen the brand construction, expand the market construction, and do the integrated construction of refined tea tourism. In 2020, the output of Xiangxi Golden Tea will reach 1,500 tons, the output value will be 870 million yuan, 375,000 new jobs will be created, and 23,000 registered registered households will get rid of poverty and become rich. The geographical indication trademark”Xiangxi Golden Tea” has become a powerful engine to help Xiangxi Prefecture realize rural revitalization and achieve economic leaps.